| Impact of celebrity credibility on advertising effectiveness S Aziz, U Ghani, A Niazi Pakistan Journal of Commerce and Social Sciences 7 (1), 107, 2013 | 60 | 2013 |
| Impact of Islamic religiosity on consumers’ attitudes towards Islamic and conventional ways of advertisements, attitude towards brands and purchase intentions MAK Niazi, U Ghani, S Aziz Business & Economic Review 11 (1), 1-30, 2019 | 35 | 2019 |
| THE EMOTIONALLY CHARGED ADVERTISEMENT AND THEIR INFLUENCE ON CONSUMERS'ATTITUDES MAK Niazi, U Ghani, S Aziz International Journal of Business and Social Science 3 (1), 2012 | 29 | 2012 |
| Understanding environmentally responsible behavior of tourists at coastal tourist destinations S Aziz, MAK Niazi Social Responsibility Journal 19 (10), 1952-1977, 2023 | 19 | 2023 |
| Protecting coastal tourism through developing tourists' environment responsible behaviour S Aziz, MAK Niazi Journal of Outdoor Recreation and Tourism 44, 100698, 2023 | 12 | 2023 |
| Effect of Functional and Psychlogical Attributes of Retail Store on Retail Equity: The Mediating Role of Customer Involvement and Commitment with the Retail Store. S Aziz, U Ghani, MAK Niazi FWU Journal of Social Sciences 14 (1), 2020 | 12 | 2020 |
| Effect of export market environment turbulence on firm’s export performance: The mediating role of firm’s strategic orientation capabilities MAK Niazi, U Ghani, S Aziz City University Research Journal 9 (2), 2019 | 6 | 2019 |
| Effect of trade barriers on export performance during COVID-19 pandemic: a comparative study among South Asian textile industries S Aziz, MAK Niazi, U Ghani, S Kiran, M Noor Industria Textila 74 (2), 192-202, 2023 | 5 | 2023 |
| Measuring brand personalities of cellular service providers of Pakistan S Aziz, U Ghani, MAK Niazi, A Muhammad Institute of Interdisciplinary Business Research 2 (6), 473-483, 2010 | 5 | 2010 |
| Influence of emotionally charged advertisements on consumers attitudes towards advertisements, brands & their purchase intentions MAK Niazi, U Ghani, S Aziz Interdisciplinary Journal of Contemporary Research in Business 2 (7), 66-77, 2010 | 5 | 2010 |
| Achieving sustainable coastal environment by examining destination image and tourists’ environment responsible behavior S Aziz, MAK Niazi, U Ghani, M Noor Tourism in Marine Environments 18 (3-4), 119-142, 2023 | 4 | 2023 |
| Effect of knowledge, social and religious factors effecting the intention of Muslims in Pakistan to receive COVID-19 vaccination: mediating role of attitude towards COVID-19 … S Aziz, MAK Niazi, U Ghani Journal of Islamic Marketing 14 (7), 1890-1914, 2023 | 4 | 2023 |
| Do customers perceive Islamic banking as really Islamic? A case of Pakistan U Ghani, S Aziz, MA Khan Niazi XIV International Business and Economy Conference Bangkok, Thailand, 2015 | 4 | 2015 |
| Food is fuel for tourism: Understanding the food travelling behaviour of potential tourists after experiencing ethnic cuisine S Aziz, MA Khan Niazi, S Zafar Journal of Vacation Marketing, 13567667231194371, 2023 | 3 | 2023 |
| Developing Destination Brand Equity for Achieving Sustainable Destination Environment: S‐O‐R Theory to Influence Tourists’ Environment Responsible Behavior S Aziz, MAK Niazi Tourism Review International 28 (3), 183-201, 2024 | 2 | 2024 |
| Understanding the behavioral intentions to consume ethnic food in the country of origin after experiencing local ethnic cuisines S Aziz, S Zafar, MA Khan Niazi Tourism and hospitality management 29 (4), 561-581, 2023 | 2 | 2023 |
| Effect of Islamic way of advertisements on consumers’ attitude toward advertisements U Ghani, S Aziz, MAK Niazi 2nd International Conference on Economics, Busines, and Social Science …, 2019 | 1 | 2019 |
| Protecting natural environment of destination through tourists’ environment responsible behavior: empirical analysis of green brand equity model S Aziz, MAK Niazi Social Responsibility Journal 21 (4), 704-724, 2025 | | 2025 |
| Impact of Influencers Marketing on Consumers Beahvior and Purchase Intention: Mediating Role of Influencer Credibility O Kakar, S Aziz, M Noor, A Ullah Social Science Review Archives 2 (2), 1381-1392, 2024 | | 2024 |
| Effect of Leadership Style on Organizational Performance (A Case of Islamic Banking Industry in Pakistan) M Hamad, A Wasia, M Noor, S Aziz, ZA Khan Social Science Review Archives 2 (2), 959-964, 2024 | | 2024 |
