Consumers attitude towards organic food MB Basha, C Mason, MF Shamsudin, HI Hussain, MA Salem Procedia Economics and Finance 31, 444-452, 2015 | 449 | 2015 |
Why customer satisfaction is important to business? AA Hamzah, MF Shamsudin Journal of Undergraduate Social Science and Technology 1 (1), 2020 | 160 | 2020 |
Measuring the effect of service quality and corporate image on student satisfaction and loyalty in higher learning institutes of technical and vocational education and training S Hassan, MF Shamsudin International Journal of Engineering and Advanced Technology 8 (5), 533-538, 2019 | 112 | 2019 |
How important is customer satisfaction? Quantitative evidence from mobile telecommunication market M Irfan, MF Shamsudin, NU Hadi International Journal of Business and Management 11 (6), 57-69, 2016 | 100 | 2016 |
The consequences of integrating stakeholder engagement in sustainable development (environmental perspectives) MA Salem, F Shawtari, MF Shamsudin, HBI Hussain Sustainable Development 26 (3), 255-268, 2018 | 92 | 2018 |
Determinants of customer loyalty towards the hotel industry in Malaysia M Shamsudin, S Esa, A Ali International Journal of Innovation, Creativity and Change 6 (9), 21-29, 2019 | 88 | 2019 |
Does customer satisfaction matters? MAMD Basari, MF Shamsudin Journal of Undergraduate Social Science and Technology 2 (1), 2020 | 76 | 2020 |
The effect of service quality and corporate image on student satisfaction and loyalty in TVET higher learning institutes (HLIs) S Hassan, MF Shamsudin, I Mustapha Journal of Technical Education and Training 11 (4), 2019 | 75 | 2019 |
The relation between stakeholders’ integration and environmental competitiveness MA Salem, FA Shawtari, MF Shamsudin, HI Hussain Social Responsibility Journal 12 (4), 755-769, 2016 | 75 | 2016 |
Entrepreneurial orientation effects on market orientation and SMEs business performance-A SEM approach AH Affendy, AT Asmat-Nizam, MS Farid Review of Integrative Business and Economics Research 4 (3), 259, 2015 | 75 | 2015 |
The relationship between sales promotions and online impulse buying in Malaysia MA Hasim, MF Shamsudin, AM Ali, S Shabi Opcion 34 (16), 295-308, 2018 | 64 | 2018 |
A case study analysis of typhidot: an example of market-oriented R&D commercialization in Malaysia B Kadir, MF Shamsudin International Journal of Financial Research 10 (5), 75-81, 2019 | 48 | 2019 |
Factors influencing customer loyalty in private healthcare services MF Shamsudin, NAM Razali, AA Hassim The International Journal of Social Sciences and Humanities Invention 2 (10 …, 2015 | 45 | 2015 |
The role of customer interactions towards customer satisfaction in theme parks experience MF Shamsudin, AA Razak, MA Salem Opcion 34 (16), 546-558, 2018 | 44 | 2018 |
Study of purchase intention towards skin care products based on brand awareness and brand association MF Shamsudin, S Hassan, MF Ishak, Z Ahmad Innovare Academics Sciences Pvt. Ltd, 2020 | 43 | 2020 |
Role of university reputation towards student choice to private universities MF Shamsudin, N Nurana, A Aesya, MA Nabi Opcion 34 (16), 285-294, 2018 | 41 | 2018 |
EXPLORATORY STUDY OF STUDENTS’DECISION FOR ENROLMENT AT UNIVERSITI KUALA LUMPUR BUSINESS SCHOOL CAMPUS MF Shamsudin, AM Ali, AM Ali, KS Shabi Humanities & Social Sciences Reviews 7 (2), 526-530, 2019 | 38 | 2019 |
MEDIATING EFFECT OF CORPORATE IMAGE AND STUDENTS'SATISFACTION ON THE RELATIONSHIP BETWEEN SERVICE QUALITY AND STUDENTS'LOYALTY IN TVET HLIs S Hassan, MF Shamsudin, MA Hasim, I Mustapha, J Jaafar, KF Adruthdin, ... Asian Academy of Management Journal 24, 93-105, 2019 | 30 | 2019 |
The impact of sharia compliance on the adjustment to target debt maturity of Malaysian firms HI Hussain, MF Shamsudin, NAM Anwar, MA Salem, NH Jabarullah University of Piraeus. International Strategic Management Association, 2018 | 29 | 2018 |
Impact of covid-19 on tourism and hospitality industry of Malaysia F Zubair, MF Shamsudin Journal of Postgraduate Current Business Research 6 (1), 6-6, 2021 | 28 | 2021 |