| The low literate consumer NR Adkins, JL Ozanne Journal of consumer research 32 (1), 93-105, 2005 | 550 | 2005 |
| Health literacy for improved health outcomes: effective capital in the marketplace N Ross Adkins, C Corus Journal of Consumer Affairs 43 (2), 199-222, 2009 | 147 | 2009 |
| Critical consumer education: Empowering the low-literate consumer NR Adkins, JL Ozanne Journal of Macromarketing 25 (2), 153-162, 2005 | 125 | 2005 |
| The stigma turbine: A theoretical framework for conceptualizing and contextualizing marketplace stigma AM Mirabito, CC Otnes, E Crosby, DB Wooten, JE Machin, C Pullig, ... Journal of Public Policy & Marketing 35 (2), 170-184, 2016 | 116 | 2016 |
| Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being E Kipnis, AJ Broderick, C Demangeot, NR Adkins, NS Ferguson, ... Journal of Business Research 66 (8), 1186-1194, 2013 | 82 | 2013 |
| Toward intercultural competency in multicultural marketplaces C Demangeot, NR Adkins, RD Mueller, GR Henderson, NS Ferguson, ... Journal of Public Policy & Marketing 32 (1_suppl), 156-164, 2013 | 80 | 2013 |
| Consumer empowerment in multicultural marketplaces: Navigating multicultural identities to reduce consumer vulnerability AJ Broderick, C Demangeot, NR Adkins, NS Ferguson, GR Henderson, ... Journal of Research for Consumers 19, 2011 | 74 | 2011 |
| The marketplace, mental well-being, and me: Exploring self-efficacy, self-esteem, and self-compassion in consumer coping JE Machin, NR Adkins, E Crosby, JR Farrell, AM Mirabito Journal of Business Research 100, 410-420, 2019 | 65 | 2019 |
| Marketplace vulnerability of limited English proficient consumers: opportunities to increase knowledge in macromarketing NR Adkins, H Jae Journal of Macromarketing 30 (1), 93-104, 2010 | 63 | 2010 |
| Shopping [for] power: How adult literacy learners negotiate the marketplace JL Ozanne, NR Adkins, JA Sandlin Adult Education Quarterly 55 (4), 251-268, 2005 | 63 | 2005 |
| THOUGHT PIECE No harm done? Culture-based branding and its impact on consumer vulnerability: A research agenda AJ Broderick, C Demangeot, E Kipnis, M Zuñiga, A Roy, C Pullig, ... Social Business 1 (3), 263-280, 2011 | 32 | 2011 |
| Amplifying marginalised consumers’ voices: A case for trauma-informed qualitative methodologies E Crosby, K McKeage, TL Rittenburg, NR Adkins International Journal of Market Research 65 (2-3), 320-339, 2023 | 12 | 2023 |
| Between functional illiteracy and consumer literacy NR Adkins, JL Ozanne ADVANCES IN CONSUMER RESEARCH, VOL 26 26, 25-25, 1999 | 11 | 1999 |
| Low-literate consumers in a literate marketplace: Exploring consumer literacy and its impact NR Adkins Virginia Polytechnic Institute and State University, 2001 | 10 | 2001 |
| Johnny’s mom can’t read: The stigma of low literacy in the marketplace NR Adkins, JL Ozanne Proceedings of the 1997 Marketing and Public Policy Conference 7, 9-10, 1997 | 10 | 1997 |
| Guest editorial: Mental health and the marketplace: a research agenda A Mirabito, NR Adkins, E Crosby, J Farrell, J Machin Journal of Consumer Marketing 39 (6), 565-568, 2022 | 5 | 2022 |
| Conversations about conducting marketing research in mental health JE Machin, T Brister, RM Bossarte, J Drenten, RP Hill, DL Holland, ... Journal of Consumer Marketing 39 (6), 569-578, 2022 | 5 | 2022 |
| Branding beyond prejudice: cultural branding and consumer well-being in multicultural marketplaces E Kipnis, C Demangeot, NR Adkins, RD Mueller, GR Henderson, ... Journal of Business Research 66 (8), 1186-1194, 2013 | 3 | 2013 |
| Mental illness and marketing: A 50‐year scoping review and future research framework JR Farrell, J Machin, AM Mirabito, J Drenten, C Chan‐Park, E Crosby, ... Psychology & Marketing 41 (11), 2555-2573, 2024 | 2 | 2024 |
| Collisions: Negotiating tensions in a shared marketplace S Pryor, NR Adkins International Journal of Nonprofit and Voluntary Sector Marketing 24 (2), e1632, 2019 | 2 | 2019 |
