| New product diffusion with influentials and imitators C Van den Bulte, YV Joshi Marketing science 26 (3), 400-421, 2007 | 754 | 2007 |
| Putting one-to-one marketing to work: Personalization, customization, and choice N Arora, X Dreze, A Ghose, JD Hess, R Iyengar, B Jing, Y Joshi, V Kumar, ... Marketing Letters 19, 305-321, 2008 | 737 | 2008 |
| Information visibility and its effect on supply chain dynamics YV Joshi Massachusetts Institute of Technology, 2000 | 163 | 2000 |
| Harvesting brand information from social tags H Nam, YV Joshi, PK Kannan Journal of Marketing 81 (4), 88-108, 2017 | 134 | 2017 |
| A theory of combative advertising Y Chen, YV Joshi, JS Raju, ZJ Zhang Marketing Science 28 (1), 1-19, 2009 | 134 | 2009 |
| Research Note—How Much Should You Invest in Each Customer Relationship? A Competitive Strategic Approach A Musalem, YV Joshi Marketing Science 28 (3), 555-565, 2009 | 114 | 2009 |
| Optimal entry timing in markets with social influence YV Joshi, DJ Reibstein, ZJ Zhang Management Science 55 (6), 926-939, 2009 | 79 | 2009 |
| Improving prelaunch diffusion forecasts: Using synthetic networks as simulated priors M Trusov, W Rand, YV Joshi Journal of Marketing Research 50 (6), 675-690, 2013 | 59 | 2013 |
| When consumers learn, money burns: Signaling quality via advertising with observational learning and word of mouth YV Joshi, A Musalem Marketing Science 40 (1), 168-188, 2021 | 54 | 2021 |
| Turf wars: Product line strategies in competitive markets YV Joshi, DJ Reibstein, ZJ Zhang Marketing Science 35 (1), 128-141, 2016 | 54 | 2016 |
| Linking marketing metrics to financial performance RK Srivastava, DJ Reibstein, YV Joshi technical paper, Zyman Institute of Brand Science, 2006 | 51 | 2006 |
| Tool selection in three-axis rough machining M Balasubramaniam, Y Joshi, D Engels, S Sarma, Z Shaikh International Journal of Production Research 39 (18), 4215-4238, 2001 | 36 | 2001 |
| Identity signaling with social capital: A model of symbolic consumption JA Berger, B Ho, YV Joshi Available at SSRN 1828848, 2011 | 30 | 2011 |
| Marketing dashboards: a decision support system for assessing marketing productivity D Reibstein, D Norton, Y Joshi, P Farris presentation at the Marketing Science Conference, Atlanta, GA, 2005 | 30 | 2005 |
| Automatic crowdsourcing-based classification of marketing messaging on twitter R Machedon, W Rand, Y Joshi 2013 International Conference on Social Computing, 975-978, 2013 | 26* | 2013 |
| Lockdowns lose one third of their impact on mobility in a month YV Joshi, A Musalem | 19 | 2021 |
| Endogenous consumption and metered paywalls C Wang, B Zhou, YV Joshi Marketing Science 43 (1), 158-177, 2024 | 18 | 2024 |
| The freedom of constraint: How perceptions of time limitations alleviate guilt from two-phase indulgent consumption T Matherly, AP Ghosh, YV Joshi Journal of the Association for Consumer Research 4 (2), 147-159, 2019 | 13 | 2019 |
| Underpromising and overdelivering: Strategic implications of word of mouth YV Joshi, A Musalem Robert H. Smith School Research Paper No. RHS-06-142, 2012 | 8 | 2012 |
| Co-investment network dynamics in crowdfunded ventures A Ordanini, M Trusov, PK Kannan, YV Joshi, L Wang Robert H. Smith School Research Paper No. RHS 2657674, 2015 | 7 | 2015 |
Z. john zhangthe Wharton schoolVahvistettu sähköpostiosoite verkkotunnuksessa wharton.upenn.edu