| Reciprocal spillover effects: A strategic benefit of brand extensions S Balachander, S Ghose Journal of Marketing 67 (1), 4-13, 2003 | 633 | 2003 |
| Monitoring the dynamics of brand equity using store-level data S Sriram, S Balachander, MU Kalwani Journal of Marketing 71 (2), 61-78, 2007 | 366 | 2007 |
| The making of a “hot product”: A signaling explanation of marketers’ scarcity strategy A Stock, S Balachander Management science 51 (8), 1181-1192, 2005 | 322 | 2005 |
| Limited edition products: When and when not to offer them S Balachander, A Stock Marketing Science 28 (2), 336-355, 2009 | 227 | 2009 |
| Warranty signalling and reputation S Balachander Management Science 47 (9), 1282-1289, 2001 | 188 | 2001 |
| The effects of products’ aesthetic design on demand and marketing-mix effectiveness: The role of segment prototypicality and brand consistency Y Liu, KJ Li, H Chen, S Balachander Journal of Marketing 81 (1), 83-102, 2017 | 179 | 2017 |
| Cross-category effects of aisle and display placements: a spatial modeling approach and insights R Bezawada, S Balachander, PK Kannan, V Shankar Journal of Marketing 73 (3), 99-117, 2009 | 167 | 2009 |
| Gaining more by stocking less: A competitive analysis of product availability S Balachander, PH Farquhar Marketing Science 13 (1), 3-22, 1994 | 107 | 1994 |
| An empirical analysis of scarcity strategies in the automobile industry S Balachander, Y Liu, A Stock Management Science 55 (10), 1623-1637, 2009 | 104 | 2009 |
| Selection of product line qualities and prices to signal competitive advantage S Balachander, K Srinivasan Management Science 40 (7), 824-841, 1994 | 100 | 1994 |
| Research note—competitive bundling and counterbundling with generalist and specialist firms B Ghosh, S Balachander Management Science 53 (1), 159-168, 2007 | 81 | 2007 |
| Modifying customer expectations of price decreases for a durable product S Balachander, K Srinivasan Management science 44 (6), 776-786, 1998 | 69 | 1998 |
| Order of entry and the moderating role of comparison brands in brand extension evaluation JL Oakley, A Duhachek, S Balachander, S Sriram Journal of Consumer Research 34 (5), 706-712, 2008 | 68 | 2008 |
| Why bundle discounts can be a profitable alternative to competing on price promotions S Balachander, B Ghosh, A Stock Marketing Science 29 (4), 624-638, 2010 | 60 | 2010 |
| A theoretical and empirical analysis of alternate auction policies for search advertisements S Balachander, K Kannan, DG Schwartz Review of Marketing Science 7 (1), 0000102202154656161101, 2009 | 29 | 2009 |
| How long has it been since the last deal? Consumer promotion timing expectations and promotional response Y Liu, S Balachander Quantitative Marketing and Economics 12, 85-126, 2014 | 27 | 2014 |
| Increasing quality sequence: when is it an optimal product introduction strategy? M Pedram, S Balachander Management Science 61 (10), 2487-2494, 2015 | 26 | 2015 |
| Crowdfunding project design: Optimal product menu and funding target Q Liu, X Liu, S Balachander Production and Operations Management 30 (10), 3800-3811, 2021 | 22 | 2021 |
| Quantity discounts, manufacturer and channel profit maximization: Impact of retailer heterogeneity S Balachander, K Srinivasan Marketing Letters 9, 169-179, 1998 | 17 | 1998 |
| Coordinating traditional media advertising and online advertising in brand marketing AJ Kim, S Balachander Production and Operations Management 32 (6), 1865-1879, 2023 | 12 | 2023 |
