| The impact of electronic word of mouth (e-WOM) on the online purchase intention of consumers in the Islamic countries – a case of (UAE) Mohammed .T.Nuseir Journal of Islamic Marketing 10 (No. 3), 759-767, 2019 | 312 | 2019 |
| The role of digital marketing in business performance with the moderating effect of environment factors among SMEs of UAE M.T.Nuseir,Aljumah. A International Journal of Innovation, Creativity and Change 11 (3), 310- 324, 2020 | 195 | 2020 |
| Traditional marketing analytics, big data analytics and big data system quality and the success of new product development AI Aljumah, MT Nuseir, MM Alam Business Process Management Journal 27 (4), 1108-1125, 2021 | 143 | 2021 |
| Digital media impact on SMEs performance in the UAE Mohammed .T.Nuseir Academy of Entrepreneurship Journal, 2018 | 140 | 2018 |
| Organizational performance and capabilities to analyze big data: do the ambidexterity and business value of big data analytics matter? AI Aljumah, MT Nuseir, MM Alam Business Process Management Journal 27 (4), 1088-1107, 2021 | 138 | 2021 |
| Antecedents of entrepreneurial intentions in smart city of Neom Saudi Arabia: Does the entrepreneurial education on artificial intelligence matter? M T. Nuseir, MF Basheer, A Aljumah Cogent Business & Management 7 (1), 1-17, 2020 | 134 | 2020 |
| 4Ps: A strategy to secure customers' loyalty via customer satisfaction Mohammed. T.Nuseir, Madanat, Hilda International Journal of Marketing Studies 7 (4), 78, 2015 | 116 | 2015 |
| Determinants of e-logistic customer satisfaction: A mediating role of information and communication technology (ICT) WU Hameed, S Nadeem, M Azeem, AI Aljumah, ... International Journal of Supply Chain Management (IJSCM) 7 (1), 105-111, 2018 | 108 | 2018 |
| The Impact of Social Media Marketing Communications on Consumer Response During the COVID-19: Does the Brand Equity of a University Matter? A Aljumah, MT Nuseir, MT Alshurideh The Effect of Coronavirus Disease (COVID-19) on Business Intelligence 334 …, 2021 | 107 | 2021 |
| Examining the effect of social media interaction, E-WOM, and public relations: Assessing the mediating role of brand awareness AI Aljumah, M Nuseir, GA El Refae Growing Science, 2023 | 105 | 2023 |
| Digital Marketing Adoption Influenced by Relative Advantage and Competitive Industry: A UAE Tourism Case Study M.T.Nuseir,A.Jumah International Journal of Innovation, Creativity and Change 11 (2), 23-37, 2020 | 100* | 2020 |
| The effects of subjective norm on the intention to use social media networks: An exploratory study using PLS-SEM and machine learning approach B Al Kurdi, M Alshurideh, M Nuseir, A Aburayya, SA Salloum International conference on advanced machine learning technologies and …, 2021 | 97 | 2021 |
| The effects of facilitating conditions, customer experience and brand loyalty on customer-based brand equity through social media marketing MT Nuseir, G Elrefae International Journal of Data and Network Science 6 (3), 875-884, 2022 | 94 | 2022 |
| How the Business Intelligence in the New Startup Performance in UAE During COVID-19: The Mediating Role of Innovativeness MT Nuseir, A Aljumah, MT Alshurideh The Effect of Coronavirus Disease (COVID-19) on Business Intelligence 334 …, 2021 | 94 | 2021 |
| The e-Learning of Students and University’s Brand Image (Post COVID-19): How Successfully Al-Ain University Have Embraced the Paradigm Shift in Digital Learning MT Nuseir, A Ghaleb, A Aljumah The Effect of Coronavirus Disease (COVID-19) on Business Intelligence 334 …, 2021 | 93 | 2021 |
| The effect of sensory marketing factors on customer loyalty during Covid 19: Exploring the mediating role of customer satisfaction AI Aljumah, MT Nuseir, GA El Refae International Journal of Data and Network Science 6 (4), 1359-1368, 2022 | 85 | 2022 |
| Impacts of Service Quality, Satisfaction and Trust on the Loyalty of Foreign Patients in Malaysian Medical Tourism A.Aljumah,Mohammed.T. Nuseir International Journal of Innovation, Creativity and Change 11 (2), 451-467, 2020 | 83 | 2020 |
| Gender discrimination at workplace: Do artificial intelligence (AI) and machine learning (ML) have opinions about it MT Nuseir, BH Al Kurdi, MT Alshurideh, HM Alzoubi The international conference on artificial intelligence and computer vision …, 2021 | 82 | 2021 |
| Exploring the use of online marketing strategies and digital media to improve the brand loyalty and customer retention Mohammed. T.Nuseir International Journal of Business and Management 11 (4), 228-238, 2016 | 81 | 2016 |
| The effects of employee commitment and environment uncertainty on product quality: The mediating role of supply chain integration AI Aljumah, H Shahroor, M Nuseir, GA El Refae Uncertain Supply Chain Management 10 (4), 1379 - 1386, 2022 | 80 | 2022 |
Dr. Ahmad AljumahAl Ain university of science and technologyVahvistettu sähköpostiosoite verkkotunnuksessa aau.ac.ae