| Service management and marketing C Grönroos Lexington books, 1990 | 11329* | 1990 |
| A service quality model and its marketing implications C Grönroos European Journal of marketing 18 (4), 36-44, 1984 | 9288 | 1984 |
| Keynote paper From marketing mix to relationship marketing‐towards a paradigm shift in marketing C Grönroos Management decision 35 (4), 322-339, 1997 | 7136* | 1997 |
| A service quality model and its marketing implications C Gronroos European Journal of marketing 18 (4), 36-44, 1984 | 6921 | 1984 |
| Service management and marketing: A customer relationship management approach C Grönroos Wiley, 2000 | 6832 | 2000 |
| Comments on Christian Grönroos' Strategic management and marketing in the service sector KL Bernhardt, GL Shostack, C Grönroos (No Title), 1983 | 4680 | 1983 |
| The value concept and relationship marketing A Ravald, C Grönroos European journal of marketing 30 (2), 19-30, 1996 | 4447 | 1996 |
| Critical service logic: making sense of value creation and co-creation C Grönroos, P Voima Journal of the academy of marketing science 41, 133-150, 2013 | 4369 | 2013 |
| Relationship approach to marketing in service contexts: The marketing and organizational behavior interface C Gronroos Journal of business research 20 (1), 3-11, 1990 | 3684* | 1990 |
| Service logic revisited: who creates value? And who co‐creates? C Grönroos European business review 20 (4), 298-314, 2008 | 3548 | 2008 |
| Palvelujen johtaminen ja markkinointi C Grönroos WSOYpro, 2009 | 3372 | 2009 |
| Value co-creation in service logic: A critical analysis C Grönroos Marketing theory 11 (3), 279-301, 2011 | 2844 | 2011 |
| Marketing: gerenciamento e serviços C Grönroos Elsevier Editora, 2009 | 2663 | 2009 |
| Managing Customer Relationships for Profit: The Dynamics of RelationshipQuality K Storbacka, T Strandvik, C Grönroos International journal of service industry management 5 (5), 21-38, 1994 | 2457 | 1994 |
| The relationship marketing process: communication, interaction, dialogue, value C Grönroos Journal of business & industrial marketing 19 (2), 99-113, 2004 | 2065 | 2004 |
| Adopting a service logic for marketing C Grönroos Marketing theory 6 (3), 317-333, 2006 | 1918 | 2006 |
| An applied service marketing theory C Grönroos European journal of marketing 16 (7), 30-41, 1982 | 1855 | 1982 |
| Marketing y gestión de servicios: la gestión de los momentos de la verdad y la competencia en los servicios C Grönroos Ediciones Díaz de Santos, 1994 | 1808 | 1994 |
| Service quality: The six criteria of good perceived service C Gronroos Review of business 9 (3), 10, 1988 | 1736 | 1988 |
| A service‐orientated approach to marketing of services C Gronroos European Journal of marketing 12 (8), 588-601, 1978 | 1712 | 1978 |
