| The influence of quality on satisfaction and customer loyalty with an importance-performance map analysis: Exploring the mediating role of trust R Carranza, E Díaz, D Martín-Consuegra Journal of Hospitality and Tourism Technology 9 (3), 380-396, 2018 | 201 | 2018 |
| e-Banking adoption: an opportunity for customer value co-creation R Carranza, E Díaz, C Sánchez-Camacho, D Martín-Consuegra Frontiers in psychology 11, 621248, 2021 | 121 | 2021 |
| What influences consumers’ intention to purchase organic personal care products? The role of social reassurance L Zollo, R Carranza, M Faraoni, E Díaz, D Martín-Consuegra Journal of Retailing and Consumer Services 60, 2021 | 107 | 2021 |
| PLS-SEM in business promotion strategies. A multigroup analysis of mobile coupon users using MICOM R Carranza, E Díaz, D Martín-Consuegra, P Fernández-Ferrín Industrial Management & Data Systems 120 (12), 2349-2374, 2020 | 68 | 2020 |
| Solving the luxury fashion and sustainable development“oxymoron”: A cross-cultural analysis of green luxuryconsumption enablers and disablers R Carranza, L Zollo, E Díaz, M Faraoni Business Strategy and the Environment, 2022 | 50 | 2022 |
| Digital Tools and Smart Technologies in Marketing: A Thematic Evolution DMC E. Díaz, Á. Esteban, R. Carranza International Marketing Review, 2022 | 44 | 2022 |
| Evolution, trends, and future research lines in corporate social responsibility and tourism: A bibliometric analysis and science mapping C Sánchez-Camacho, R Carranza, D Martín-Consuegra, E Díaz Sustainable Development, 2022 | 23 | 2022 |
| Co-creation of value in smart ecosystems: past trends and future directions in tourism literature E Díaz, Á Esteban, C Koutra, S Almeida, R Carranza Journal of Hospitality and Tourism Technology 14 (3), 365-383, 2023 | 15 | 2023 |
| An analysis of the scientific literature produced on bank marketing through bibliometrics and scientific mapping–what has been the role of sales in banking? C Sánchez-Camacho, D Martín-Consuegra, R Carranza International Journal of Bank Marketing, 2021 | 14 | 2021 |
| What about NPOs? Identifying factors in the intention to donate: The role of brand identification and past behavior Á Millán, M Retamosa, R Carranza VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations 35 …, 2024 | 7 | 2024 |
| How do affect the infusion of smart technology and mindfulness of tourism SMEs on competitiveness? E Diaz, Á Esteban, R Carranza, C Sánchez-Camacho, ... ENTER22 e-Tourism Conference, 77-81, 2023 | 4 | 2023 |
| Impacto de las tecnologías inteligentes en la distribución de servicios turísticos E Díaz, D Martín-Consuegra, A Molina, R Carranza, MM Gómez Nuevos horizontes del Marketing, 201-225, 2018 | 2 | 2018 |
| Mapping two decades of evolution of artificial intelligence and machine learning in digital marketing and digital promotion to determine the current direction: A systematic … C Sánchez-Camacho, B Miguel, R Carranza, B Feijoo Journal of Electronic Commerce Research, 2025 | | 2025 |
| Technology-driven smart consumer experiences in tourism destinations E Diaz, R Carranza, D Martin-Consuegra, J Zhang Current Issues in Tourism, 1-31, 2024 | | 2024 |
| ENVISIONING DIGITAL AND SMART TRANSFORMATION IN TOURISM-RELATED SMEs THROUGH A LATENT CLASS SEGMENTATION. A PERSPECTIVE FROM EUROPE AND THE UNITED STATES E Díaz, R Carranza, C Sánchez-Camacho, Á Esteban, ... Global Marketing Conference, 116-116, 2023 | | 2023 |
| How Do Affect the Infusion of Smart Technology E Diaz, Á Esteban, R Carranza, C Sánchez-Camacho, ... Information and Communication Technologies in Tourism 2023: Proceedings of …, 2023 | | 2023 |
| Smart Tourism: Effects on Business Competitiveness ED Sánchez, ÁE Talaya, RC Vallejo Management in a Smart Society: business and technological challenges (Tokio …, 2019 | | 2019 |
| CUSTOMER ENGAGEMENT IN HOSPITALITY AND TOURISM: TOWARDS A BETTER UNDERSTANDING OF PAST TRENDS AND FUTURE DIRECTIONS E Díaz, R Carranza, C Sánchez-Camacho, D Martín-Consuegra Global Marketing Conference, 646-647, 2018 | | 2018 |
| Calidad del servicio, lealtad y uso de cupones online en restaurantes de comida rápida R Carranza Vallejo Calidad del servicio, lealtad y uso de cupones online en restaurantes de …, 2018 | | 2018 |
| Artificial Intelligence and Machine Learning in Digital Marketing: A Bibliometric Review to Determine Present and Future Directions C Sánchez-Camacho, R Carranza, MS Emeterio, B Feijoo Available at SSRN 4876999, 0 | | |
Estrella DiazUniversity of Castilla-La ManchaVahvistettu sähköpostiosoite verkkotunnuksessa uclm.es