| An empirical investigation of antecedents of B2B Websites' effectiveness G Chakraborty, V Lala, D Warren Journal of interactive Marketing 16 (4), 51-72, 2002 | 219 | 2002 |
| A multidimensional scale for measuring country image V Lala, AT Allred, G Chakraborty Journal of International Consumer Marketing 21 (1), 51-66, 2008 | 144 | 2008 |
| How do digital natives and digital immigrants respond differently to interactivity online? A model for predicting consumer attitudes and intentions to use digital information … CP Kirk, L Chiagouris, V Lala, JDE Thomas Journal of Advertising Research 55 (1), 81-94, 2015 | 141 | 2015 |
| The impact of relative information quality of e-commerce assurance seals on Internet purchasing behavior V Lala, V Arnold, SG Sutton, L Guan international Journal of accounting information systems 3 (4), 237-253, 2002 | 139 | 2002 |
| What do customers consider important in B2B websites? G Chakraborty, V Lala, D Warren Journal of Advertising Research, 2003 | 128 | 2003 |
| A customer-focused approach to improve celebrity endorser effectiveness BD Carlson, DT Donavan, GD Deitz, BC Bauer, V Lala Journal of Business Research 109, 221-235, 2020 | 89 | 2020 |
| The impact of the recovery paradox on retailer‐customer relationships R Priluck, V Lala Managing Service Quality: An International Journal 19 (1), 42-59, 2009 | 77 | 2009 |
| When students complain: An antecedent model of students’ intention to complain V Lala, R Priluck Journal of Marketing Education 33 (3), 236-252, 2011 | 66 | 2011 |
| Intergenerational Influence in Consumer Deal Proneness. RM Schindler, V Lala, C Grussenmeyer-Corcoran Advances in Consumer Research 35, 2008 | 49* | 2008 |
| Impact of consumers’ effort investments on buying decisions V Lala, G Chakraborty Journal of Consumer Marketing 32 (2), 61-70, 2015 | 41 | 2015 |
| The marketing analytics orientation (MAO) of firms: Identifying factors that create highly analytical marketing practices AF Branda, V Lala, P Gopalakrishna Journal of Marketing Analytics 6, 84-94, 2018 | 34 | 2018 |
| Differing perceptions of category killers and discount stores M Gable, MT Topol, V Lala, SS Fiorito International Journal of Retail & Distribution Management 36 (10), 780-811, 2008 | 26 | 2008 |
| Role of trust and involvement in the effectiveness of digital third-party organization endorsement L Guan, V Lala Atlantic Marketing Journal 6 (1), 5, 2017 | 15 | 2017 |
| The impact of Arab American ethnic identity on the consumption of culture-specific products A Barakat, P Gopalakrishna, V Lala Journal of International Consumer Marketing 26 (5), 405-425, 2014 | 12 | 2014 |
| Beauty is in the eye of the tech manager: How technology orientation and interactive-media knowledge can drive (or stall) change L Chiagouris, V Lala Journal of Advertising Research 49 (3), 328-338, 2009 | 11 | 2009 |
| Important factors in business-to-business web site evaluation: A scale development study G Chakraborty, V Lala, D Warren American Marketing Association. Conference Proceedings 13, 300, 2002 | 7 | 2002 |
| Teaching consumer analytics in advertising and IMC courses: Opportunities and challenges P Chennamaneni, V Lala, P Srivastava, G Chakraborty Journal of Advertising Education 15 (1), 52-58, 2011 | 6 | 2011 |
| Too much invested to go back: An investigation of sunk cost effects for monetary and non-monetary resources V Lala Oklahoma State University, 2005 | 4 | 2005 |
| Born to Shop? A Genetic Component of Deal Proneness RM Schindler, V Lala, JE Taylor Journal of the Association for Consumer Research 6 (1), 48-53, 2021 | 3 | 2021 |
| Interactivity: Does One Size Fit all? CP Kirk, L Chiagouris, V Lala, J Thomas Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of …, 2015 | 1 | 2015 |
GOUTAM CHAKRABORTYProfessor of Marketing, Oklahoma State UniversityVahvistettu sähköpostiosoite verkkotunnuksessa okstate.edu
