| Customer prioritization: does it pay off, and how should it be implemented? C Homburg, M Droll, D Totzek Journal of Marketing 72 (5), 110-130, 2008 | 435 | 2008 |
| How customer satisfaction affects employee satisfaction and retention in a professional services context RV Frey, T Bayón, D Totzek Journal of Service Research 16 (4), 503-517, 2013 | 187 | 2013 |
| Managing dynamics in a customer portfolio C Homburg, VV Steiner, D Totzek Journal of marketing 73 (5), 70-89, 2009 | 187 | 2009 |
| How price complexity takes its toll: The neglected role of a simplicity bias and fairness in price evaluations C Homburg, D Totzek, M Krämer Journal of Business Research 67 (6), 1114-1122, 2014 | 147 | 2014 |
| The impact of endogenous motivations on adoption of IT-enabled services: the case of transformative services in the energy sector P Wunderlich, J Kranz, D Totzek, D Veit, A Picot Journal of Service Research 16 (3), 356-371, 2013 | 98 | 2013 |
| How price increases affect future purchases: The role of mental budgeting, income, and framing C Homburg, N Koschate, D Totzek Psychology & Marketing 27 (1), 36-53, 2010 | 69 | 2010 |
| Preannouncing pioneering versus follower products: what should the message be? C Homburg, T Bornemann, D Totzek Journal of the Academy of Marketing Science 37, 310-327, 2009 | 65 | 2009 |
| Comparing the ideation quality of humans with generative artificial intelligence J Joosten, V Bilgram, A Hahn, D Totzek IEEE Engineering Management Review 52 (2), 153-164, 2024 | 43 | 2024 |
| How institutional pressures and systems characteristics shape customer acceptance of smart product-service systems E Kropp, D Totzek Industrial Marketing Management 91 (November), 468-482, 2020 | 43 | 2020 |
| Big splash, no waves? Cognitive mechanisms driving incumbent firms’ responses to low‐price market entry strategies J Luoma, T Falk, D Totzek, H Tikkanen, A Mrozek Strategic Management Journal 39 (5), 1388-1410, 2018 | 35 | 2018 |
| Preismanagement auf B2B-Märkten: Zentrale Entscheidungsfelder und Erfolgsfaktoren C Homburg, D Totzek Gabler, 2011 | 35 | 2011 |
| Organizing and Implementing Export Pricing: Performance Effects and Moderating Factors KM Hofer, LM Niehoff-Hoeckner, D Totzek Journal of International Marketing 27 (1), 74-94, 2019 | 34 | 2019 |
| How price fairness and fit affect customer tariff evaluations P Leinsle, D Totzek, JH Schumann Journal of Service Management 29 (4), 735-764, 2018 | 31 | 2018 |
| Using Multi-Informant Designs to Address Key Informant and Common Method Bias C Homburg, M Klarmann, D Totzek Quantitative Marketing and Marketing Management, 81-102, 2012 | 28 | 2012 |
| How displaying price discounts can mitigate negative customer reactions to dynamic pricing A Keller, M Vogelsang, D Totzek Journal of Business Research 148, 277-291, 2022 | 23 | 2022 |
| Many a little makes a mickle: Why do consumers negatively react to sequential price disclosure? D Totzek, G Jurgensen Psychology & Marketing 38 (1), 113-128, 2021 | 22 | 2021 |
| Preismanagement auf Business-to-Business-Märkten C Homburg, D Totzek Aufl., Wiesbaden, 2011 | 18 | 2011 |
| Advancing value-based selling research in B2B markets: A theoretical toolbox and research agenda J Keränen, D Totzek, A Salonen, M Kienzler Industrial Marketing Management 111, 55-68, 2023 | 17 | 2023 |
| Dealing with privacy concerns in product-service system selling: Value-based selling as fair treatment practice EJ Nijssen, M van der Borgh, D Totzek Industrial Marketing Management 105, 60-71, 2022 | 17 | 2022 |
| Professionalisierung des Preismanagements auf Business-to-Business-Märkten: Die Rolle der Marktorientierung und der Unternehmenskultur D Totzek, S Alavi Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung: Zfbf, 533-562, 2010 | 13 | 2010 |