| Getting personal in public!? How consumers respond to public personalized advertising in retail stores NJ Hess, CM Kelley, ML Scott, M Mende, JH Schumann Journal of Retailing 96 (3), 344-361, 2020 | 60 | 2020 |
| 2 The Impact of Retail Technologies on Consumer Behavior at Physical Retail Stores: A Review and Research Agenda NJ Heß Three Essays on New Challenges and Opportunities for Marketing in an …, 2 | 1 | 2 |
| Served by a Cyborg: Understanding Consumer Responses to Human Enhancement Technologies N Hess, M Mende, M Scott, A Roggeveen, D Grewal | | 2024 |
| Track Me If You Can: A Nuanced Perspective on Consumers’ Value Assessment of Data-Based Insurance Tariffs and Related Data Disclosure Behavior NJ Heß, V Rapp, M Schwaiger, A Niemann | | 2019 |
| Track Me If You Can: Service-Related Technologies in the Insurance Industry-A Nuanced Perspective on Consumers' Value Assessment and Data Disclosure Behavior NJ Heß, V Rapp, M Schwaiger, A Niemann American Marketing Association, 2019 | | 2019 |
| CUSTOMERS’EXPECTATIONS OF FAIR DATA COLLECTION AND USAGE–A MIXED METHOD APPROACH A Niemann, M Schwaiger, NJ Heß Global Marketing Conference, 1546-1546, 2018 | | 2018 |
| Einflussfaktoren auf die Weitergabe persönlicher Daten-Eine Untersuchung am Beispiel von Pay-how-you-drive-Tarifen A Niemann, M Schwaiger, NJ Heß Frankfurt School Verlag, 2018 | | 2018 |
| Three Essays on New Challenges and Opportunities for Marketing in an Evolving Technological Environment NJ Heß Universität Passau, 2018 | | 2018 |
| 3 Personalized Advertising in Public Environments-Perceptions and Consequences NJ Heß, ML Scott, M Mende, JH Schumann Three Essays on New Challenges and Opportunities for Marketing in an …, 2016 | | 2016 |
Jan H. SchumannUniversität PassauVahvistettu sähköpostiosoite verkkotunnuksessa uni-passau.de