Seuraa
Thomas Allard
Thomas Allard
Vahvistettu sähköpostiosoite verkkotunnuksessa smu.edu.sg - Kotisivu
Nimike
Viittaukset
Viittaukset
Vuosi
When income matters: Customers evaluation of shopping malls’ hedonic and utilitarian orientations
T Allard, BJ Babin, JC Chebat
Journal of retailing and Consumer Services 16 (1), 40-49, 2009
2512009
Negative Reviews, Positive Impact: Consumer Empathetic Responding to Unfair Word of Mouth
T Allard, LH Dunn, K White
Journal of Marketing 84 (4), 86-108, 2020
1812020
Cross-Domain Effects of Guilt on Desire for Self-Improvement Products
T Allard, K White
Journal of Consumer Research 42 (3), 401-419, 2015
1382015
Comparative Price and the Design of Effective Product Communications
T Allard, D Griffin
Journal of Marketing 81 (5), 16-29, 2017
462017
When “more” seems like less: Differential price framing increases the choice share of higher-priced options
T Allard, DJ Hardisty, D Griffin
Journal of Marketing Research 56 (5), 826-841, 2019
352019
Reinventing the branch: An empirical assessment of banking strategies to environmental differentiation
T Allard, B Babin, JC Chebat, M Crispo
Journal of Retailing and Consumer Services 16 (6), 442-450, 2009
172009
Ethical Branding in A Divided World: How Political Orientation Motivates Reactions to Marketplace Transgressions
T Allard, B McFerran
Journal of Consumer Psychology 32 (4), 551-572, 2022
112022
An eRetailer's Dilemma: The Dual Influence of Information Presentation
F Vachon, S Rivard, T Allard
AMCIS 2009 Proceedings, 320, 2009
32009
Misunderstood Menu Metrics: Side-length Food Sizing Leads to Quantity Underestimation and Overeating
T Allard, S Puntoni
Journal of the Association for Consumer Research 7 (4), 438-449, 2022
22022
The Charity Competence Curse: When Signals of Managerial Competence Backfire
LS Zhang, T Allard, DJ Hardisty, XS Wang
Advances in Consumer Research 51, 332-332, 2023
12023
The Price That Binds: Perceived Fairness and the Effectiveness of Restricted Price Promotions
S Yi, DJ Hardisty, DW Griffin, T Allard
Available at SSRN 4384646, 2023
2023
Neutrality is Complicit: Effect of Political Ideology on Neutral Brand Preference
M Yu, S Ng, T Allard
Advances in Consumer Research 50, 231-231, 2022
2022
Threshold versus Capped Framing: An Equity Theory of Restricted Promotions
S Yi, T Allard, D Hardisty, D Griffin
Advances in Consumer Research 50, 322-323, 2022
2022
The Surprising Upside of Expensive Products That Don’t Sell
T Allard, M Khamitov
Harvard Business Review, 2020
2020
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Artikkelit 1–14