| Mobile marketing strategies and customer patronage of mobile telecommunication services OI Nkpurukwe, EA Amangala, AF Wali International Journal of Marketing Research Innovation 4 (2), 1-8, 2020 | 12 | 2020 |
| Influences of social media marketing tools towards online purchases: Nuances from undergraduate students in Nigeria Public Universities AF Wali, J Cyprian, OI Nkpurukwe Paradigm 24 (2), 239-253, 2020 | 7 | 2020 |
| Evaluating the influences of employees training and development on organizational performance of deposit money banks OI Nkpurukwe, JP Ozah, AF Wali American International Journal of Business and Management Studies 2 (1), 35-43, 2020 | 7 | 2020 |
| Process Management and Customer Patronage of Deposit Money Bank in Nigeria AF Nkpurukwe, O.I., Igomu, M.O Saidu., R.A., Nwuju, L.M & Wali International Journal of Business Society 4 (8), 138-147, 2020 | 4* | 2020 |
| Direct Marketing Strategy and Effective Customer Service Delivery LM Nkpurukwe, O.I., Musa, U., Wali, A.F. & Nwuju International Journal of Business Society 4 (8), 156-161, 2020 | 3 | 2020 |
| Social Media Marketing and Customer Fulfillment of Airline Operators in Nigeria BC Nkpurukwe, O.I., & Opara International Journal of Advancement in Strategic Management and Marketing 9 …, 2022 | 2* | 2022 |
| Internal marketing practices in higher education: an evaluation of employees' perception AF Wali, EA Amangala, E Nwokah, OI Nkpurukwe International Journal of Higher Education and Sustainability 3 (2), 90-111, 2020 | 2 | 2020 |
| Marketization of Public Universities: Lessons from a Developing Economy AF Wali, A Atswenbuma, EA Amangala, OI Nkpurukwe Business Perspectives and Research 10 (3), 316-326, 2022 | 1 | 2022 |
| Effects of Knowledge Investment on Marketing Performance of Airline Operators in Nigeria AF Nkpurukwe, O.I., Amangala, E.A. & Wali International Journal of Business Society 4 (6), 74-79, 2020 | 1 | 2020 |
| Diversity Management Strategies and Employee Performance in Unilever Plc OI Nkpurukwe, E Nwokah, G Arumdeben RUN Journal of Management 1 (1), 2025 | | 2025 |
| EFFECTS OF PASSENGER COMFORT ON CUSTOMER PATRONAGE OF DOMESTIC AIRLINES IN NIGERIA OI NKPURUKWE, E NWOKAH, PJ ABU FULafia International Journal of Business and Allied Studies 2 (4), 188-204, 2024 | | 2024 |
| DISRUPTIVE TECHNOLOGY AND EMPLOYEE PRODUCTIVITY OF AGRICULTURAL PRODUCING FIRMS IN RIVERS STATE OI Nkpurukwe, JP Ozah, LM Nwuju BW Academic Journal 1 (2), 1-10, 2024 | | 2024 |
| SEARCH ENGINE MARKETING AND CUSTOMER SATISFACTION OF DOMESTIC AIRLINE IN RIVERS STATE OI NKPURUKWE Nigerian Journal of Management Sciences Vol 25, 1b, 2024 | | 2024 |
| DIGITAL MARKETING STRATEGIES AND CUSTOMER FULFILLMENT: AN ASSESSMENT OF THE MODERATING ROLE OF TECHNOLOGICAL ORIENTATION OF AIRLINE OPERATORS IN NIGERIA OI Nkpurukwe, NG Nwokah, PI Obinna BW Academic Journal, 9-9, 2022 | | 2022 |
| MOBILE APPLICATION AND CUSTOMER FULFILLMENT OF AIRLINE OPERATORS IN NIGERIA OI Nkpurukwe, FO Isikwei, SI Ukpata BW Academic Journal, 10-10, 2022 | | 2022 |
| Knowledge Investment and Academic Staff Performance of Nigeria Tertiary Institutions: Implication for Post Covid-19 OI Nkpurukwe, J Azuma, G Arumdeben, AF Wali Nigerian Academy of Management Journal 17 (2), 57-65, 2022 | | 2022 |
| Knowledge Investment and Academic Staff Performance of Nigeria Tertiary Institution: Implication for Post COVID- 19. AF Nkupurukwe, O.I , Azuma, J, Arumdaben, G, and Wali Proceeding of the 16th Annual Conference of The Academy of Management …, 2022 | | 2022 |
| Social Media Marketing Adoption and Business Success of Food and Beverage Firms in River State FOGA Nkpurukwe, O.I., Isikwei Innovative Journal of Marketing Management 10 (2), 1-15, 2022 | | 2022 |
| Visual Content Engagement and Marketing Performance of Restaurants in Port Harcourt TT Nkpurukwe, O.I., & Chukundah International Journal of Accounting, Marketing and Management Research 9 (2 …, 2022 | | 2022 |
| Digital Marketing Strategies and Customer Fulfillment: An Assessment of the Moderating Role of technological Orientation of Airline Operators in Nigeria NGIOI Nkpurukwe, O.I., Nwokah International Journal of Advancement in Marketing and Management 9 (2), 4651 …, 2022 | | 2022 |