| Brand co-creation through social commerce information sharing: The role of social media M Tajvidi, MO Richard, YC Wang, N Hajli Journal of Business Research 121, 476-486, 2020 | 437 | 2020 |
| Brand value Co-creation in social commerce: The role of interactivity, social support, and relationship quality M Tajvidi, Y Wang, N Hajli, PED Love Computers in Human Behavior, 2017 | 368 | 2017 |
| Towards an ethical and trustworthy social commerce community for brand value co-creation: A trust-commitment perspective X Wang, M Tajvidi, X Lin, N Hajli Journal of Business Ethics 167, 137-152, 2020 | 209 | 2020 |
| How do experiences enhance brand relationship performance and value co-creation in social commerce? The role of consumer engagement and self brand-connection W Nadeem, TM Tan, M Tajvidi, N Hajli Technological Forecasting and Social Change 171, 120952, 2021 | 166 | 2021 |
| The role of ethical perceptions in consumers’ participation and value co-creation on sharing economy platforms W Nadeem, M Juntunen, N Hajli, M Tajvidi Journal of Business Ethics 169, 421-441, 2021 | 155 | 2021 |
| Understanding market agility for new product success with big data analytics N Hajli, M Tajvidi, A Gbadamosi, W Nadeem Industrial Marketing Management 86, 135-143, 2020 | 139 | 2020 |
| Social bots and the spread of disinformation in social media: the challenges of artificial intelligence N Hajli, U Saeed, M Tajvidi, F Shirazi British Journal of Management 33 (3), 1238-1253, 2022 | 114 | 2022 |
| Exploring the role of social media in e-government: an analysis of emerging literature YK Dwivedi, NP Rana, M Tajvidi, B Lal, GP Sahu, A Gupta Proceedings of the 10th international conference on theory and practice of …, 2017 | 114 | 2017 |
| Using artificial intelligence to detect crisis related to events: Decision making in B2B by artificial intelligence A Farrokhi, F Shirazi, N Hajli, M Tajvidi Industrial marketing management 91, 257-273, 2020 | 105 | 2020 |
| People, technologies, and organizations interactions in a social commerce era N Hajli, Y Wang, M Tajvidi, MS Hajli IEEE Transactions on Engineering Management 64 (4), 594-604, 2017 | 105 | 2017 |
| Towards building a value co-creation circle in social commerce CH Yu, CC Tsai, Y Wang, KK Lai, M Tajvidi Computers in Human Behavior 108, 105476, 2020 | 93 | 2020 |
| Use of social media in citizen-centric electronic government services: A literature analysis MAA Alryalat, NP Rana, GP Sahu, YK Dwivedi, M Tajvidi Crowdsourcing: Concepts, Methodologies, Tools, and Applications, 952-977, 2019 | 93 | 2019 |
| Travel envy on social networking sites N Hajli, Y Wang, M Tajvidi Annals of Tourism Research 73, 184-189, 2018 | 91 | 2018 |
| The growth of cyber entrepreneurship in the food industry: Virtual community engagement in the COVID-19 era R Tajvidi, M Tajvidi British Food Journal 123 (10), 3309-3325, 2021 | 83 | 2021 |
| Towards an understanding of privacy management architecture in big data: an experimental research N Hajli, F Shirazi, M Tajvidi, N Huda British Journal of Management 32 (2), 548-565, 2021 | 51 | 2021 |
| Product development strategy M Tajvidi, A Karami, M Tajvidi, A Karami Product Development Strategy: Innovation Capacity and Entrepreneurial Firm …, 2015 | 22 | 2015 |
| The effect of innovation stimuli on innovation capacity of knowledge-based firms N Senoubar, B Salmani, M Tajvidi Journal of Science and Technology Policy 4 (2), 91-103, 2011 | 16 | 2011 |
| Investigating the relationship between market-orientation and competitive advantages in Iran Tractor Manufacturing Industrial Group M Faryabi, R Tajvidi, M Tajvidi PRODUCTIVITY MANAGEMENT (BEYOND MANAGEMENT) 5 (17), 131-160, 2011 | 14 | 2011 |
| What we do know and don’t know about marketing communications on mature consumers N Yannopoulou, D Manika, K Chandrasapth, M Tajvidi, V Wells European Journal of Marketing 57 (8), 1969-1995, 2023 | 12 | 2023 |
| Innovation capacity M Tajvidi, A Karami, M Tajvidi, A Karami Product development strategy: Innovation capacity and entrepreneurial firm …, 2015 | 11 | 2015 |
Nick HajliProfessor in Digital Strategy, Loughborough UniversityAdresse e-mail validée de lboro.ac.uk