| Mobile marketing research: The-state-of-the-art K Varnali, A Toker International Journal of Information Management 30 (2), 144-151, 2010 | 550 | 2010 |
| Predictors of attitudinal and behavioral outcomes in mobile advertising: A field experiment K Varnali, C Yilmaz, A Toker Electronic Commerce Research and Applications 11 (6), 570-581, 2012 | 173 | 2012 |
| Dijital Tutulma K Varnalı İstanbul: Mediacat Kitapları. Ekonomi ve Yönetim Araştırmaları Dergisi, 2012 | 155* | 2012 |
| Dijital Kabilelerin İzinde K Varnalı İstanbul. MediaCat Yayınları, 2013 | 140* | 2013 |
| Online behavioral advertising: An integrative review K Varnali Journal of Marketing Communications 27 (1), 93-114, 2021 | 137 | 2021 |
| Self-disclosure on social networking sites K Varnali, A Toker Social Behavior and Personality 43 (1), 1-14, 2014 | 131 | 2014 |
| How do firms benefit from customer complaints? C Yilmaz, K Varnali, BT Kasnakoglu Journal of Business Research 69 (2), 944-955, 2016 | 129 | 2016 |
| A social influence perspective on expressive political participation in Twitter: the case of# OccupyGezi K Varnali, S Gorgulu Information, Communication & Society 18 (1), 1-16, 2015 | 126 | 2015 |
| Understanding customer journey from the lenses of complexity theory K Varnali The Service Industries Journal 39 (11-12), 820-835, 2019 | 104 | 2019 |
| Effectiveness of online behavioral targeting: A psychological perspective AB Ozcelik, K Varnali Electronic Commerce Research and Applications 33, 100819, 2019 | 94 | 2019 |
| SMS advertising: How message relevance is linked to the attitude toward the brand? K Varnali Journal of Marketing Communications 20 (5), 339-351, 2014 | 86 | 2014 |
| Mobile Marketing: Fundamentals and Strategy K Varnali, A Toker, C Yilmaz McGraw-Hill, 2011 | 74 | 2011 |
| Müşteri deneyimi: Tasarım, yönetim, dönüşüm K Varnalı MediaCat, 2017 | 41* | 2017 |
| The Match-Up Hypothesis Revisited: A Social Psychological Perspective E Levi, K Varnali, NB Tosun International Journal of Communication 11, 23, 2017 | 24 | 2017 |
| The Impact of the Internet on Marketing Strategy: Revisiting Early Predictions K Varnali International Journal of E-Business Research (IJEBR) 6 (4), 38-51, 2010 | 21 | 2010 |
| An asymmetric configural model approach for understanding complainer emotions and loyalty BT Kasnakoglu, C Yilmaz, K Varnali Journal of Business Research 69 (9), 3659-3672, 2016 | 18 | 2016 |
| A holistic framework for patient experience: 5P model AB Ozcelik, K Varnali, S Burnaz International Journal of Pharmaceutical and Healthcare Marketing 15 (4), 516-533, 2021 | 15 | 2021 |
| Personality traits and consumer behavior in the mobile context: A critical review and research agenda K Varnali International Journal of E-Services and Mobile Applications (IJESMA) 3 (4), 1-20, 2011 | 10 | 2011 |
| A Future of “Happiness”: Can Markets Be Co-evolved? Y Aslanbay, K Varnali Society 51 (6), 665-669, 2014 | 8 | 2014 |
| The Effects of Teaching Style and Internet Self-Efficacy on Instructors’ Attitudes toward Online Education in Higher Education G Sanje, K Varnali American International Journal of Contemporary Research 4 (7), 35-43, 2014 | 8 | 2014 |
Aysegul TokerSabanci UniversityAdresse e-mail validée de sabanciuniv.edu
