| Generative AI S Feuerriegel, J Hartmann, C Janiesch, P Zschech Business & Information Systems Engineering 66, 111–126, 2024 | 553 | 2024 |
| Comparing automated text classification methods J Hartmann, J Huppertz, C Schamp, M Heitmann International Journal of Research in Marketing 36 (1), 20-38, 2019 | 500 | 2019 |
| More than a feeling: Accuracy and application of sentiment analysis J Hartmann, M Heitmann, C Siebert, C Schamp International Journal of Research in Marketing 40 (1), 75-87, 2023 | 324* | 2023 |
| The political ideology of conversational AI: Converging evidence on ChatGPT’s pro-environmental, left-libertarian orientation J Hartmann, J Schwenzow, M Witte Available at SSRN 4316084, 2023 | 243 | 2023 |
| The power of brand selfies J Hartmann, M Heitmann, C Schamp, O Netzer Journal of Marketing Research 58 (6), 1159-1177, 2021 | 199* | 2021 |
| Understanding videos at scale: How to extract insights for business research J Schwenzow, J Hartmann, A Schikowsky, M Heitmann Journal of Business Research 123, 367-379, 2021 | 54 | 2021 |
| Sentiment Analysis in the Age of Generative AI JO Krugmann, J Hartmann Customer Needs and Solutions 11 (1), 3, 2024 | 46 | 2024 |
| The power of generative marketing: Can generative AI create superhuman visual marketing content? J Hartmann, Y Exner, S Domdey International Journal of Research in Marketing, 2024 | 43* | 2024 |
| Natural language processing in marketing J Hartmann, O Netzer Artificial Intelligence in Marketing 20, 191-215, 2023 | 32 | 2023 |
| MindMiner: Uncovering Linguistic Markers of Mind Perception as a New Lens to Understand Consumer-Smart Object Relationships J Hartmann, A Bergner, C Hildebrand Journal of Consumer Psychology, 2023 | 21 | 2023 |
| Diversity in Advertising in Times of Racial Unrest J Hartmann, O Netzer, R Zalta Available at SSRN 4466378, 2023 | 6 | 2023 |
| Classification using decision tree ensembles J Hartmann The Machine Age of Customer Insight, 103-117, 2021 | 5 | 2021 |
| Using natural language processing to analyse text data in behavioural science S Feuerriegel, A Maarouf, D Bär, D Geissler, J Schweisthal, N Pröllochs, ... Nature Reviews Psychology, 1-16, 2025 | 3 | 2025 |
| White Americans’ preference for Black people in advertising has increased in the past 66 y: A meta-analysis JD Lenk, J Hartmann, H Sattler Proceedings of the National Academy of Sciences 121 (9), e2307505121, 2024 | 3 | 2024 |
| Bye-bye Bias: What to Consider When Training Generative AI Models on Subjective Marketing Metrics C Schamp, J Hartmann, D Herhausen NIM Marketing Intelligence Review 16 (1), 42-48, 2024 | 1 | 2024 |
| Be Careful What You Look for: Tagged Social Media Content Biases Brand Analyses J Rosada, J Hartmann, J Schwenzow, M Heitmann Available at SSRN 4157222, 2022 | 1 | 2022 |
| AI in disguise-How AI-generated ads' visual cues shape consumer perception and performance Y Exner, J Hartmann, O Netzer, S Zhang Available at SSRN, 2025 | | 2025 |
| The Language of Images: Performance of Image Classification Paradigms in Marketing K Tetzlaff, M Witte, J Hartmann, M Heitmann Available at SSRN 4224968, 2024 | | 2024 |
| Biased Echoes: Generative AI Models Reinforce Investment Biases and Increase Portfolio Risks of Private Investors P Winder, C Hildebrand, J Hartmann Available at SSRN, 2024 | | 2024 |
| Automated Image Analysis (AIA) J Hartmann, S Domdey Available at SSRN 4189586, 2022 | | 2022 |
Oded NetzerArthur J. Samberg Professor of Business, Columbia UniversityAdresse e-mail validée de gsb.columbia.edu