| Customer experience in fintech CM Barbu, DL Florea, DC Dabija, MCR Barbu Journal of Theoretical and Applied Electronic Commerce Research 16 (5), 1415 …, 2021 | 377 | 2021 |
| From ownership to access: How the sharing economy is changing the consumer behavior CM Barbu, DL Florea, RF Ogarcă, MCR Barbu Amfiteatru Economic 20 (48), 373-387, 2018 | 124 | 2018 |
| The relationship between branding and diffusion of innovation: A systematic review DL Florea Procedia economics and finance 23, 1527-1534, 2015 | 37 | 2015 |
| A model of fans’ reaction to resurrected brands of sport organizations DL Florea, CM Barbu, MCR Barbu International Journal of Sports Marketing and Sponsorship 19 (2), 127-146, 2018 | 27 | 2018 |
| The effects of faulty or potentially harmful products on brand reputation and social responsibility of business CC Munteanu, DL Florea, A Pagalea Amfiteatru Economic Journal 16 (35), 58-72, 2014 | 14 | 2014 |
| The Impact of Product Category Lifecycle and Marketing Capabilities on New Product Performance: the Mediating Role of Marketing Program Planning and Launch Proficiency DL Florea, CC Munteanu, DCG Cruz, G Capatina Sumy State University, 2020 | 13 | 2020 |
| Lone wolf or social monkey? The role of marketing outsourcing in the development of second-order marketing competences DL Florea, CC Munteanu Industrial Marketing Management 86, 191-200, 2020 | 11 | 2020 |
| A THEORY OF CONSUMER'S PERCEIVED RISK UNDER THE HALO EFFECT. DL FLOREA Management & Marketing Journal 13 (1), 2015 | 11 | 2015 |
| Radical brand extensions and consumer profile–a new perspective on innovation and consumer innovativeness M Claudiu-Cătălin, F Dorian-Laurenţiu Procedia-Social and Behavioral Sciences 109, 108-112, 2014 | 11 | 2014 |
| Unveiling professional service providers' willingness to educate: A configurational approach DL Florea, MER Nieto-Saucedo, P Reyes-Mercado Industrial Marketing Management 107, 222-237, 2022 | 8 | 2022 |
| From ownership to access: How the sharing economy is changing the consumer behavior, Amfiteatru Economic, 20 (48), 373-387 CM Barbu, DL Florea, RF Ogarca, MC Razvan Barbu | 8 | 2018 |
| Integrating risk literacy into brand management DL Florea, CC Munteanu, AE Postoaca Review of International Business and Strategy 26 (2), 204-218, 2016 | 8 | 2016 |
| A Critical Analisys Of Brand Equity Evaluation Methods M Claudiu-Catalin, F Dorian-Laurentiu Revista Economica, 254-260, 2012 | 8 | 2012 |
| THE IMPLEMENTATION OF CORPORATE GOVERNANCE INTO BRAND MANAGEMENT. CC Ploscaru, CC Munteanu, DL Florea SEA: Practical Application of Science 2 (3), 2014 | 4 | 2014 |
| The formation of consumer’s perceived risk and risk aversion in the context of innovation adoption: A qualitative research DL Florea Network Intelligence Studies 2 (04), 223-231, 2014 | 4 | 2014 |
| A risk-based brand equity model F Dorian-Laurențiu, M Claudiu-Cătălin Revista Economică, 2012 | 4 | 2012 |
| Placebo outsourcing: when does provider’s bluffing enhance customer satisfaction? DL Florea, CM Barbu, CC Rotea Journal of Business & Industrial Marketing, 2022 | 3 | 2022 |
| MANAGING BRAND EQUITY RISK: ADDING EXOGENOUS RISKS TO AN EVALUATION MODEL. CM Barbu, S Tudor, DL Florea Annals of the University of Craiova, Economic Sciences Series 1 (42), 2014 | 1 | 2014 |
| A tension-based maturity model for customer education in knowledge-intensive business service firms DL Florea, MER Nieto-Saucedo Industrial Marketing Management 124, 1-19, 2025 | | 2025 |
| Acceptance of Payment Methods Across Stages of Product Life Cycle: Extending UTAUT2 for Mobile Payments, Digital Wallets, and RFID Tags P Reyes-Mercado, DL Florea, JRB de la Miyar Entrepreneurship, Innovation, and Technology: A Holistic Analysis of Growth …, 2024 | | 2024 |