| Identification as a mechanism of narrative persuasion A De Graaf, H Hoeken, J Sanders, JWJ Beentjes Communication research 39 (6), 802-823, 2012 | 763 | 2012 |
| Characteristics of narrative interventions and health effects: A review of the content, form, and context of narratives in health-related narrative persuasion research A Graaf, J Sanders, H Hoeken Review of communication research 4, 88-131, 2016 | 340 | 2016 |
| Overtuigende teksten. Onderzoek en ontwerp H Hoeken, JMA Hornikx, LGMM Hustinx Bussum: Coutinho, 2009 | 287 | 2009 |
| Story perspective and character similarity as drivers of identification and narrative persuasion H Hoeken, M Kolthoff, J Sanders Human communication research 42 (2), 292-311, 2016 | 264 | 2016 |
| Suspense, curiosity, and surprise: How discourse structure influences the affective and cognitive processing of a story H Hoeken, M Van Vliet Poetics 27 (4), 277-286, 2000 | 228 | 2000 |
| Het ontwerp van overtuigende teksten. Wat onderzoek leert over effectieve reclame en voorlichting H Hoeken Bussum: Coutinho, 1998 | 224* | 1998 |
| The role of dimensions of narrative engagement in narrative persuasion A De Graaf, H Hoeken, J Sanders, H Beentjes Communications. The European Journal of Communication Research 34 (4), 385-405, 2009 | 201 | 2009 |
| Puns, relevance and appreciation in advertisements M Van Mulken, R Van Enschot-van Dijk, H Hoeken Journal of pragmatics 37 (5), 707-721, 2005 | 187 | 2005 |
| Anecdotal, statistical, and causal evidence: Their perceived and actual persuasiveness H Hoeken Argumentation 15, 425-437, 2001 | 170 | 2001 |
| The role of identification and perception of just outcome in evoking emotions in narrative persuasion H Hoeken, J Sinkeldam Journal of Communication 64 (5), 935-955, 2014 | 168 | 2014 |
| Evoking and measuring identification with narrative characters–A linguistic cues framework K Van Krieken, H Hoeken, J Sanders Frontiers in psychology 8, 1190, 2017 | 155 | 2017 |
| When is statistical evidence superior to anecdotal evidence in supporting probability claims? The role of argument type H Hoeken, L Hustinx Human Communication Research 35 (4), 491-510, 2009 | 154 | 2009 |
| Issue-relevant thinking and identification as mechanisms of narrative persuasion H Hoeken, KM Fikkers Poetics 44, 84-99, 2014 | 149 | 2014 |
| Cultural differences in the persuasiveness of evidence types and evidence quality J Hornikx, H Hoeken Communication Monographs 74 (4), 443-463, 2007 | 107 | 2007 |
| Instructieve teksten. Analyse, ontwerp en evaluatie A Maes, MMN Ummelen, H Hoeken Couthino, 1996 | 104 | 1996 |
| Using message form to stimulate conversations: The case of tropes H Hoeken, P Swanepoel, E Saal, C Jansen Communication Theory 19 (1), 49-65, 2009 | 102 | 2009 |
| The influence of negative newspaper publicity on corporate image in the Netherlands J Renkema, H Hoeken The Journal of Business Communication (1998) 35 (4), 521-535, 1998 | 90 | 1998 |
| International advertising in Western Europe: Should differences in uncertainty avoidance be considered when advertising in Belgium, France, the Netherlands and Spain? H Hoeken, C Van den Brandt, R Crijns, N Domínguez, B Hendriks, ... The Journal of Business Communication (2003) 40 (3), 195-216, 2003 | 85 | 2003 |
| Targeting implicit approach reactions to snack food in children: Effects on intake. F Folkvord, H Veling, H Hoeken Health Psychology 35 (8), 919, 2016 | 78 | 2016 |
| Rhetoric in advertising: Attitudes towards verbo-pictorial rhetorical figures R Van Enschot, H Hoeken, M Van Mulken Information Design Journal 16 (1), 35-45, 2008 | 71 | 2008 |