| Purchase intention and purchase behavior online: A cross-cultural approach ARO Nathalie Peña-García, Irene Gil-Saura, JR Siqueira Heliyon 6 (6), e04284, 2020 | 856 | 2020 |
| Spreading the Word: How Customer Experience in a Traditional Retail Setting Influences Consumer Traditional and Electronic Word-of-mouth Intention GM Jose Ribamar Siqueira Jr., Nathalie García Peña, Enrique ter Horst Electronic Commerce Research and Applications 37, 2019 | 117 | 2019 |
| How previous positive experiences with store brands affect purchase intention in emerging countries: A comparison between Brazil and Colombia MF Diallo, JR Siqueira Jr International Marketing Review 34 (4), 536-558, 2017 | 105 | 2017 |
| Acceptance of mobile commerce in low-income consumers: evidence from an emerging economy Dakduk, S., Santalla-Banderali, Z., Siqueira, J.R. Heliyon 6 (11), 2020 | 82 | 2020 |
| A Bayesian examination of the relationship of internal and external touchpoints in the customer experience process across various service environments JR Siqueira, E ter Horst, G Molina, M Losada, MA Mateus Journal of Retailing and Consumer Services 53, 102009, 2020 | 54 | 2020 |
| Acceptance of mobile commerce in low-income consumers: evidence from an emerging economy. Heliyon, 6 (11), e05451 S Dakduk, Z Santalla-Banderali, JR Siqueira | 20 | 2020 |
| A 2020 perspective on “Spreading the word: How customer experience in a traditional retail setting influences consumer traditional and electronic word-of-mouth intention” JR Siqueira Jr, NG Peña, E ter Horst, G Molina Electronic Commerce Research and Applications 40, 100930, 2020 | 16 | 2020 |
| Key drivers of brand trust in a Latin American airline: the impact of Colombia’s Avianca customer experience JR Siqueira, M Bendixen, F Reinoso-Carvalho, R Campo Journal of Marketing Analytics 11 (2), 186-201, 2023 | 12 | 2023 |
| Branding in the eye of the storm: the impact of brand ethical behavior on brand commitment during the COVID-19 crisis in a South American country JRS Junior, E ter Horst, G Molina, LH Gunn, F Reinoso-Carvalho, ... Journal of Marketing Analytics 11 (1), 95, 2022 | 11 | 2022 |
| The role of brand commitment in the retail sector: The relation with open innovation JR Siqueira, N Peña-García, E ter Horst, G Molina, M Villamil Journal of Open Innovation: Technology, Market, and Complexity 7 (2), 154, 2021 | 9 | 2021 |
| Transformative place management (TPM) in commercial settings and business performance M Losada-Otalora, JR Siqueira Journal of Services Marketing 34 (7), 889-907, 2020 | 7 | 2020 |
| Misconceptions of Branding Behavior in the Retail Sector: A Delphi Study: An Abstract JR Siqueira, M Bendixen, R Abratt, M Petrescu Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the …, 2019 | 1 | 2019 |
| Understanding how brand price image affects customer attitude across international markets: Evidence from Latin America MF Diallo, JR Siqueira 2018 Global Marketing Conference, Tokyo, Japan., 2018 | 1 | 2018 |
| Two essays on employee brand behavior JR Siqueira Jr Nova Southeastern University, 2017 | 1 | 2017 |
| Brand engagement in omnichannel banking services: a cross-cultural approximation N Peña García, M Losada-Otálora, JR Siqueira Management Decision, 2025 | | 2025 |
| Do peer-to-peer interaction and peace of mind matter to the generation Z customer experience? A moderation-mediation analysis of retail experiences JR Siqueira, MO Losada, N Peña-García, S Dakduk, CE Lourenço Journal of Marketing Analytics, 1-21, 2025 | | 2025 |
| Social comparison and self‐determination in luxury consumption motivations M Petrescu, JR Siqueira, C Dobre, SB Mrad, AM Ciuta, A Kara Psychology & Marketing, 2024 | | 2024 |
| Heard It Through the Grapevine! How Peer-to-Peer Interaction Affects Customer Experience and Word-of-Mouth Intention in Different Service Environments: A Bayesian Approach R Siqueira, E ter Horst, G Molina, M Losada, M Amado Mateus How Peer-to-Peer Interaction Affects Customer Experience and Word-of-Mouth …, 2017 | | 2017 |
| Customer experience among generation Z in emerging markets: A cross cultural study between Brazil and Colombia JR Siqueira, M Bendixen, M Amado Academy of International Business – Latin America Chapter (AIBLAT …, 2016 | | 2016 |
| Extended warranty purchase behavior in emerging economies: A cross-cultural comparison between Brazil and Colombia JR Siqueira Academy of International Business – Latin America Chapter (AIBLAT …, 2016 | | 2016 |
Nathalie Peña GarciaCESA Business School - Colegio de Estudios Superiores de AdministraciónAdresse e-mail validée de cesa.edu.co