| Effect of eWOM valence on online retail sales G Roy, B Datta, R Basu Global Business Review 18 (1), 198-209, 2017 | 101 | 2017 |
| Visual merchandising and store atmospherics: An integrated review and future research directions R Basu, J Paul, K Singh Journal of Business Research 151, 397-408, 2022 | 88 | 2022 |
| Effect of eWOM stimuli and eWOM response on perceived service quality and online recommendation G Roy, B Datta, S Mukherjee, R Basu Tourism Recreation Research 46 (4), 457-472, 2021 | 88 | 2021 |
| Marketing analytics: The bridge between customer psychology and marketing decision‐making R Basu, WM Lim, A Kumar, S Kumar Psychology & Marketing 40 (12), 2588-2611, 2023 | 62 | 2023 |
| Entrepreneurship Education in India: A Critical Assessment and a Proposed Framework R Basu Technology Innovation Management Review 4 (8), 5-10, 2014 | 62 | 2014 |
| Trends and future directions in online marketing research G Roy, B Datta, R Basu Journal of Internet Commerce 16 (1), 1-31, 2017 | 56 | 2017 |
| Online consumer shopping behaviour: A review and research agenda K Singh, R Basu International Journal of Consumer Studies 47 (3), 815-851, 2023 | 38 | 2023 |
| Do apparel store formats matter to Indian shoppers? R Basu, K K. Guin, K Sengupta International Journal of Retail & Distribution Management 42 (8), 698-716, 2014 | 36 | 2014 |
| Role of Children in Family Purchase across Indian Parental Clusters N Sondhi, R Basu Young Consumers 15 (4), 365-79, 2014 | 35 | 2014 |
| Antecedents of online purchase intention among ageing consumers G Roy, R Basu, S Ray Global Business Review 24 (5), 1041-1057, 2023 | 31 | 2023 |
| Child socialization practices: Implications for retailers in emerging markets R Basu, N Sondhi Journal of Retailing and Consumer Services 21 (5), 797-803, 2014 | 30 | 2014 |
| Twenty‐five years of consumer vulnerability research: critical insights and future directions R Basu, A Kumar, S Kumar Journal of Consumer Affairs 57 (1), 673-695, 2023 | 28 | 2023 |
| Online versus offline: preferred retail choice for premium brand purchase R Basu, N Sondhi International Journal of Retail & Distribution Management 49 (10), 1447-1463, 2021 | 26 | 2021 |
| Do eco-labels trigger green product purchase intention among emerging market consumers? A Kumar, R Basu Journal of Indian Business Research 15 (3), 466-492, 2023 | 20 | 2023 |
| Profiling emerging market investors: A segmentation approach S Kumar, N Goyal, R Basu International Journal of Bank Marketing 36 (3), 441-455, 2018 | 16 | 2018 |
| Effect of eWOM valence on purchase intention: the moderating role of product G Roy, B Datta, S Mukherjee, R Basu, AK Shrivastava International Journal of Technology Marketing 15 (2-3), 158-180, 2021 | 15 | 2021 |
| Are they really different? A study on apparel shoppers’ retail format perception in USA and India R Basu Global Business Review 16 (1), 123-136, 2015 | 12 | 2015 |
| Visual Merchandising and Impulse Buying Intention Investigating Consumers of Sports Products K Singh, R Basu Academy of Marketing Studies Journal 26 (6), 2022 | 10 | 2022 |
| Profiling the online premium brand consumers based on their fashion orientation N Sondhi, R Basu Asia Pacific Journal of Marketing and Logistics 35 (2), 380-397, 2023 | 9 | 2023 |
| A review of contemporary retail formats in emerging India R Basu Indian Journal of Marketing 43 (11), 30-35, 2013 | 9 | 2013 |
Gobinda RoyAssociate ProfessorAdresse e-mail validée de imi-k.edu.in