| Examining the influence of customer-to-customer electronic word-of-mouth on purchase intention in social networking sites DH Tien, AAA Rivas, YK Liao Asia Pacific Management Review 24 (3), 238-249, 2019 | 424 | 2019 |
| Understanding factors influencing information communication technology adoption behavior: The moderators of information literacy and digital skills TK Yu, ML Lin, YK Liao Computers in human behavior 71, 196-208, 2017 | 388 | 2017 |
| Examining the moderating effects of green marketing and green psychological benefits on customers’ green attitude, value and purchase intention YK Liao, WY Wu, TT Pham Sustainability 12 (18), 7461, 2020 | 269 | 2020 |
| The role of corporate social responsibility perceptions in brand equity, brand credibility, brand reputation, and purchase intentions S Wang, YK Liao, WY Wu, KBH Le Sustainability 13 (21), 11975, 2021 | 127 | 2021 |
| The integration of the technology acceptance model and value-based adoption model to study the adoption of e-learning: The moderating role of e-WOM YK Liao, WY Wu, TQ Le, TTT Phung Sustainability 14 (2), 815, 2022 | 110 | 2022 |
| The integration between service value and service recovery in the hospitality industry: An application of QFD and ANP WY Wu, A Qomariyah, NTT Sa, Y Liao International Journal of Hospitality Management 75, 48-57, 2018 | 103 | 2018 |
| A balanced scorecard envelopment approach to assess airlines' performance WY Wu, YK Liao Industrial Management & Data Systems 114 (1), 123-143, 2014 | 97 | 2014 |
| Applying conjoint analysis to evaluate consumer preferences toward subcompact cars WY Wu, YK Liao, A Chatwuthikrai Expert Systems with Applications 41 (6), 2782-2792, 2014 | 89 | 2014 |
| Unraveling the direct and indirect effects of entrepreneurial education and mindset on entrepreneurial intention: The moderating role of entrepreneurial passion YK Liao, VHA Nguyen, HK Chi, HH Nguyen Global Business and Organizational Excellence 41 (3), 23-40, 2022 | 74 | 2022 |
| The influence of emotional intelligence and cultural adaptability on cross-cultural adjustment and performance with the mediating effect of cross-cultural competence: A study … Y Kai Liao, WY Wu, TC Dao, TM Ngoc Luu Sustainability 13 (6), 3374, 2021 | 62 | 2021 |
| Cognitive, experiential, and marketing factors mediate the effect of brand personality on brand equity YK Liao, WY Wu, AA Amaya Rivas, T Lin Ju Social Behavior and Personality: an international journal 45 (1), 1-18, 2017 | 60 | 2017 |
| Unveiling the role of entrepreneurial knowledge and cognition as antecedents of entrepreneurial intention: a meta-analytic study YK Liao, VHA Nguyen, A Caputo International Entrepreneurship and Management Journal 18 (4), 1623-1652, 2022 | 58 | 2022 |
| A model of destination consumption, attitude, religious involvement, satisfaction, and revisit intention YK Liao, WY Wu, GNT Truong, PNM Binh, V Van Vu Journal of Vacation Marketing 27 (3), 330-345, 2021 | 45 | 2021 |
| The role of trust on brand loyalty and brand equity YK Liao Joint International Conference, 603-612, 2015 | 45 | 2015 |
| Toward a comprehensive model of green marketing and innovative green adoption: application of a stimulus-organism-response model A Amaya Rivas, YK Liao, MQ Vu, CS Hung Sustainability 14 (6), 3288, 2022 | 33 | 2022 |
| The mediation roles of brand credibility and attitude on the performance of cause-related marketing N Anridho, YK Liao International Journal of Social Sciences & Education 4 (1), 226-276, 2013 | 33 | 2013 |
| The extended SOR model investigating consumer impulse buying behavior in online shopping: a meta-analysis TQ LE, WU Wann-Yih, L Ying-Kai, TTT PHUNG 유통과학연구 (JDS) 20 (2), 1-9, 2022 | 27 | 2022 |
| Unraveling the effects of entrepreneurial passion and entrepreneurship education on entrepreneurial intention: The moderating role of demographic characteristics YK Liao, VHA Nguyen, HY Yeong, VT Hong Vu, HT Trinh Global Business and Organizational Excellence 42 (6), 34-58, 2023 | 21 | 2023 |
| Influential factors for team reflexivity and new product development WY Wu, AAA Rivas, YK Liao Project Management Journal 48 (3), 20-40, 2017 | 15 | 2017 |
| The effects of innovation implementation and speed to market on the relationship between team sense-making, trust, and NPD success AA Amaya, YK Liao, S Chang International Journal of Innovation Management 23 (04), 1950029, 2019 | 13 | 2019 |
