| Anthropomorphism in CSR endorsement: A comparative study on humanlike vs. cartoonlike virtual influencers’ climate change messaging J Yang, P Chuenterawong, H Lee, TM Chock Journal of Promotion Management 29 (5), 705-734, 2022 | 48 | 2022 |
| Human versus virtual influencer: The effect of humanness and interactivity on persuasive CSR messaging J Yang, P Chuenterawong, H Lee, Y Tian, TM Chock Journal of Interactive Advertising 23 (3), 275-292, 2023 | 36 | 2023 |
| Why people became hostile during the COVID-19 pandemic: Exploring the role of social media use, blame attribution, and collective efficacy SY Lee, SJ Kim, H Lee, TM Chock Mass Communication and Society 26 (4), 619-645, 2022 | 10 | 2022 |
| Virtual influencers vs. human influencers in the context of influencer marketing: The moderating role of machine heuristic on perceived authenticity of influencers H Lee, M Shin, J Yang, TM Chock International Journal of Human–Computer Interaction, 1-18, 2024 | 8 | 2024 |
| Gaming on the go? Translation and validation of the video game demand scale to Korean H Lee, Y Lee, ND Bowman, S Yao, S Chen International Journal of Human–Computer Interaction 40 (22), 6984-6995, 2023 | 3 | 2023 |
| Understanding expressions of self-determination theory in the evaluation of IDEA-themed VR storytelling KN Green, S Yao, H Lee, LM Gratch, D Peters, TM Chock Media and Communication 12, 1-19, 2024 | 2 | 2024 |
| A comparative study examining the effects of mixed and virtual reality on plausibility illusion and emotional states M Shin, R Sibuea, H Lee Journal of Media Psychology: Theories, Methods, and Applications 36 (5), 281-290, 2024 | 2 | 2024 |
| Harnessing 360-degree video to prompt users to think along with pro-environmental campaign messages M Shin, H Lee Media and Communication 12, 1-23, 2024 | 1 | 2024 |
| The roles of media platforms, political orientation and climate change belief in pro-environmental behaviors: Cross-cutting versus like-minded exposure in the United States and … SY Lee, H Lee, S Park International Journal of Public Opinion Research 36 (4), 1-12, 2024 | | 2024 |
| Video games as entertaining-yet-demanding interactivity H Lee, Y Lee, ND Bowman Entertainment Media and Communication, 577-590, 2024 | | 2024 |
| The harder the battle, the more we talk: The effects of perceived risk of player death on social presence and enjoyment in mobile FPS game H Lee Syracuse University, 2022 | | 2022 |