| Understanding the effects of eco-label, eco-brand, and social media on green consumption intention in ecotourism destinations NTK Chi Journal of Cleaner Production 321, 128995, 2021 | 137 | 2021 |
| Innovation capability: the impact of e-CRM and COVID-19 risk perception NTK Chi Technology in Society 67, 101725, 2021 | 121 | 2021 |
| Ecotourism intention: the roles of environmental concern, time perspective and destination image HST Pham, CNT Khanh Tourism Review 76 (5), 1141-1153, 2021 | 97 | 2021 |
| Driving factors for green innovation in agricultural production: An empirical study in an emerging economy NTK Chi Journal of Cleaner Production 368, 132965, 2022 | 69 | 2022 |
| Studying tourist intention on city tourism: The role of travel motivation NTK Chi, VH Phuong International Journal of Tourism Cities 8 (2), 497-512, 2022 | 59 | 2022 |
| Impact of environmental belief and nature-based destination image on ecotourism attitude CN Thi Khanh, LT Phong Journal of Hospitality and Tourism Insights 3 (4), 489-505, 2020 | 51 | 2020 |
| The impact of organizational factors on E-CRM success implementation CNT Khanh, LT Phong, KD Cao VINE Journal of Information and Knowledge Management Systems 52 (4), 612-629, 2022 | 35 | 2022 |
| The impact of AI chatbots on customer trust: an empirical investigation in the hotel industry VT Nguyen, LT Phong, NTK Chi Consumer Behavior in Tourism and Hospitality, 2023 | 26 | 2023 |
| Environmentally responsible behaviour in outdoor recreation: the moderating impact of COVID-19 related risk perception NTK Chi Journal of Tourism Futures, 2022 | 26 | 2022 |
| The moderating role of eco-destination image in the travel motivations and ecotourism intention nexus NTK Chi, H Pham Journal of Tourism Futures, 2022 | 23 | 2022 |
| WTPP for ecotourism: the impact of intention, perceived value, and materialism NTH Duong, NK Chi, HT Nguyen, NTK Nguyen, CP Nguyen, UTT Nguyen Journal of Hospitality and Tourism Insights 5 (5), 1034-1045, 2022 | 18 | 2022 |
| Investigating the determinants of green consumption intention NTK Chi, PS Hanh, NTT Nhung, NT Nhu Journal of International Economics and Management 21 (3), 73-90, 2021 | 17 | 2021 |
| Building Brand Equity in Hotel Industry: The Mediating Role of Customer-Based Brand Satisfaction. CNT Khanh, ND ThiHoai International Journal of Hospitality & Tourism Systems 13 (2), 2020 | 12 | 2020 |
| Developing biomass energy from agricultural by-products in the context of trade development TKC Nguyen, NQ Toan Energy Strategy Reviews 54, 101417, 2024 | 9 | 2024 |
| Brand Awareness, Perceived Quality and Perceived Uniqueness on Consumer Intention and Willing to Pay Premium for Hotel Service TA Nguyen, NTK Chi International Journal of Hospitality and Tourism Systems 14 (1), 98, 2021 | 9 | 2021 |
| The impact of AI chatbots on customer experience in online retailing in an emerging economy TTT Huong, NT Hanh, HTD Trang, NTK Chi International Journal of Process Management and Benchmarking 15 (2), 182-197, 2023 | 8 | 2023 |
| The effect of AI chatbots on pro-environment attitude and willingness to pay for environment protection NTK Chi SAGE Open 14 (1), 21582440231226001, 2024 | 6 | 2024 |
| Building Personal Branding: The Impact of Self-Expression, Social Interaction, and Personal Value NTH My, TL Son, NTT Duong, VTH Giang, NTK Chi VNU University of Economics and Business 3 (4), 88-88, 2023 | 5 | 2023 |
| The impact of social network on tourist attitude towards ecotourism: a case of Vietnam NT Hanh, NTK Chi, TTP Thao, NT Nhu Journal of International Economics and Management 21 (2), 109-127, 2021 | 4 | 2021 |
| Stakeholders' assessment of feed produced from nutrients recovered from aquaculture waste in an emerging economy NH Vu, NTK Chi Aquaculture, 741333, 2024 | 3 | 2024 |