| Students’ entrepreneurial intentions by using theory of planned behavior: The case in Indonesia RD Astuti, F Martdianty The South East Asian Journal of Management 6 (2), 100-112, 2012 | 114 | 2012 |
| Evaluating the effect of YouTube advertising towards young customers’ purchase intention DN Aziza, RD Astuti 12th International Conference on Business and Management Research (ICBMR …, 2019 | 70 | 2019 |
| The effect of consumer value on attitude toward green product and green consumer behavior in organic food L Adhitiya, RD Astuti IPTEK Journal of Proceedings Series, 193-202, 2019 | 54 | 2019 |
| Entrepreneurial marketing and marketing strategies of SMEs on marketing performance: an empirical analysis of fit RD Astuti, AZ Afiff, ET Balqiah Pertanika Journal. Social. Science. & Humanities 26, 39-54, 2018 | 32 | 2018 |
| Linking green skepticism to green purchase behavior on personal care products in Indonesia MN Syadzwina, RD Astuti IOP Conference Series: Earth and Environmental Science 716 (1), 012045, 2021 | 31 | 2021 |
| Understanding how to increase hydroponic attractiveness: Economic and ecological benefit TE Balqiah, A Pardyanto, RD Astuti, S Mukhtar E3S web of conferences 211, 01015, 2020 | 20 | 2020 |
| The addition of spiritual dimension on customer value to investigate the relationship of customer value, customer satisfaction and behavior intention on Islamic banks saving … A Afiff, R Astuti ASEAN Marketing Journal 1 (1), 13-09, 2009 | 20 | 2009 |
| Students' Perception and Intention toward Entrepreneurship: Development of Planned Behavior Entrepreneurial Model on Six State Universities in Indonesia RD Astuti, F Martdianty International Conference on Enterprise Marketing and Globalization (EMG …, 2012 | 19 | 2012 |
| Corporate social responsibility and customer's responses: CSR authenticity and government intervention during the COVID-19 pandemic TE Balqiah, RD Astuti, F Martdianty, SRH Hati Heliyon 9 (5), 2023 | 14 | 2023 |
| The mediating role of attitude in the relationship between the extrinsic and intrinsic attributes of Japanese frozen foods and consumers’ intention to purchase them: Evidence … NA Omar, A Lahath, RD Astuti, NA Jamaludin, SS Alam The South East Asian Journal of Management 17 (1), 5, 2023 | 12 | 2023 |
| The role of digital orientation, digital capability and digital innovation on the relationship of environmental dynamism towards FMCG SME’s performance AP Karina, RD Astuti Proceeding of the international conference on family business and …, 2022 | 10 | 2022 |
| The impact of customer relationship management quality and company reputation toward the antecedent of customer loyalty during COVID-19 pandemic V Gunawan, RD Astuti, Y Bustaman Conference Series 3 (2), 236-259, 2021 | 10 | 2021 |
| Risk perception in the post COVID-19 pandemic era: An analysis of tourist accommodation and travel behavior in the new normal era N Maulana, RD Astuti, HB Sukamdani, P Tjiptoherijanto Sustainability 14 (22), 14758, 2022 | 9 | 2022 |
| Analysis of urban male consumers attitude and behavioral intention towards skincare product in Indonesia RT Ferry, RD Astuti International Conference on Business and Engineering Management (ICONBEM …, 2021 | 9 | 2021 |
| Consumer intention to adopt PayLater: An empirical study AS Rachmawati, RD Astuti Contemporary Research on Business and Management, 154-157, 2020 | 9 | 2020 |
| Factors affecting online grocery shopping experience DS Mustikasari, RD Astuti International Conference on Business and Engineering Management (ICONBEM …, 2021 | 8 | 2021 |
| Corporate social responsibility: Linkage business performance and social performance TE Balqiah, RD Astuti, E Yuliati, N Sobari The South East Asian Journal of Management 11 (2), 120-141, 2017 | 8 | 2017 |
| The Role of Browsing in The Relationship Between Online Reviews to Impulse Buying RD Astuti, SA Nindyaswari ASEAN Marketing Journal 14 (1), 7, 2022 | 7 | 2022 |
| Entrepreneurial marketing orientation of young SME owners in Indonesia RD Astuti, TE Balqiah International Journal of Entrepreneurial Venturing 12 (4), 376-394, 2020 | 7 | 2020 |
| Which Smes Has The Best Marketing Performance RD Astuti, AZ Afiff, TE Balqiah Proceedings Of The 12th European Conference On Innovation And …, 2017 | 7 | 2017 |