| Does consumption values and ascribed responsibility predict attitudes towards sustainable luxury brands E Aggarwal, AB Singh, R Misra Journal of Consumer Marketing 41 (2), 180-195, 2024 | 10 | 2024 |
| SEEKING SELF THROUGH FASHION: HOW SELF-DETERMINATION DRIVES LUXURY APPAREL PURCHASES IN EMERGING ECONOMIES E Aggarwal, R Misra, R Mahajan, AB Singh International Journal of Management Studies 32 (1), 219-239, 2025 | | 2025 |
| Examining the impact of the 3Cs: Content, collaboration and customisation of social media marketing on luxury fashion brand perception R Misra, E Aggarwal, C Taneja The Retail and Marketing Review 20 (2), 135-153, 2024 | | 2024 |
| Can an OTT platform develop brand advocates via customer engagement? An integration of platform and message-based factors S Singh, R Misra, P Bhatnagr, E Aggarwal Asia Pacific Journal of Marketing and Logistics, 2024 | | 2024 |
| Branded Luxury Jewellery New Expression: An Interaction Of Femvertising, Brand Image And Brand Love R Misra, E Aggarwal, R Mahajan, AB Singh Management Research and Practice 16 (2), 66-79, 2024 | | 2024 |
| A STUDY INVESTIGATING THE RELATIONSHIP OF BRAND EQUITY CONSTRUCTS WITH THE CONSUMERS' PURCHASE INTENTION TOWARDS FASHION LUXURY BRANDS E Aggarwal EMERGING TRENDS IN BUSINESS & TECHNOLOGY, 2023 | | 2023 |
| Determining the impact of brand consciousness based on the theory of planned behavior towards luxury consumption pattern. E Aggarwal BUSINESS MANAGEMENT AND SUSTAINABLE DEVELOPMENT GOALS RESPONDING TO THE NEW …, 2022 | | 2022 |
Richa Misra Jaipuria NoidaJaipuria Institute of Management NoidaAdresse e-mail validée de jaipuria.ac.in