| A current overview of consumer neuroscience M Hubert, P Kenning Journal of Consumer Behaviour: An International Research Review 7 (4‐5), 272-292, 2008 | 675 | 2008 |
| Does neuroeconomics give new impetus to economic and consumer research? M Hubert Journal of Economic Psychology 31 (5), 812-817, 2010 | 167 | 2010 |
| Neural correlates of impulsive buying tendencies during perception of product packaging M Hubert, M Hubert, A Florack, M Linzmajer, P Kenning Psychology & Marketing 30 (10), 861-873, 2013 | 100 | 2013 |
| Trust me if you can–neurophysiological insights on the influence of consumer impulsiveness on trustworthiness evaluations in online settings M Hubert, M Hubert, M Linzmajer, R Riedl, P Kenning European Journal of Marketing 52 (1/2), 118-146, 2018 | 86 | 2018 |
| The role of subjective knowledge and perceived trustworthiness in fair trade consumption for fashion and food products T Eberhardt, M Hubert, HM Lischka, M Hubert, Z Lin Journal of Consumer Marketing 38 (1), 58-68, 2021 | 37 | 2021 |
| Compulsive buying: an increasing problem? Investigating and comparing trends in Germany and Denmark, 2010-2012. M Hubert, M Hubert, W Gwozdz, G Raab, LA Reisch | 22 | 2014 |
| Neurobiologische Grundlagen von Konsumverhalten M Hubert, P Kenning Neuroökonomie: Grundlagen–Methoden–Anwendungen, 195-218, 2011 | 21 | 2011 |
| Consumer neuroscience the effect of retail brands on the perception of product packaging M Hubert, M Hubert, J Sommer, PH Kenning Marketing Review St. Gallen 26 (4), 28-33, 2009 | 21 | 2009 |
| Introducing connectivity analysis to NeuroIS research M Hubert, M Linzmajer, R Riedl, P Kenning, M Hubert | 17 | 2012 |
| The perception of lower and higher price-thresholds: Implications from consumer neuroscience M Linzmajer, M Hubert, M Hubert, P Kenning Association for Consumer Research, 2011 | 16 | 2011 |
| Using psycho-physiological interaction analysis with fMRI data in IS research: A guideline M Hubert, M Linzmajer, R Riedl, M Hubert, P Kenning, B Weber Communications of the Association for Information Systems 40 (1), 9, 2017 | 15 | 2017 |
| It’s about the process, not the result: An fMRI approach to explore the encoding of explicit and implicit price information M Linzmajer, M Hubert, M Hubert Journal of Economic Psychology 86, 102403, 2021 | 12 | 2021 |
| The Sweet Side of Sugar-The Influence of Raised Insulin Levels on Price Fairness and Willingness to Pay. T Eberhardt, T Fojcik, M Hubert, M Linzmajer, P Kenning Advances in consumer research 37, 2010 | 12 | 2010 |
| Im Kopf des Konsumenten M Hubert, P Kenning Gehirn und Geist 1, 44-49, 2009 | 11 | 2009 |
| The effect of glucose consumption on customers’ price fairness perception M Linzmajer, M Hubert, T Eberhardt, TM Fojcik, P Kenning Schmalenbach business review 66, 7-49, 2014 | 9 | 2014 |
| Consumer Neuroscience und Neuromarketing-der Blick ins Kundenhirn M Stoll, M Hubert, P Kenning, D Ahlert Marketing Review St. Gallen 25, 34-37, 2008 | 8 | 2008 |
| How consumer impulsiveness moderates online trustworthiness evaluations: neurophysiological insights M Hubert, M Hubert, R Riedl, P Kenning | 7 | 2014 |
| Exploring the individual: an empirical investigation of interrelationships between dimensions of absorptive capacity KM Prexl, M Hubert, M Hubert, A Gonera International Journal of Innovation Management 24 (05), 2050077, 2020 | 5 | 2020 |
| Compulsive Buying–Also a Male Problem? M Hubert, M Hubert, O Büttner, A Florack, P Kenning Advances in Consumer Research (ACR), 2011 | 5 | 2011 |
| Consumer neuroscience: recent theoretical and methodological developments for research and practice using a cube model M Hubert, M Hubert Organizational neuroethics: reflections on the contributions of neuroscience …, 2020 | 4 | 2020 |
