Michael Beverland

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Adam LindgreenProfessor, Dr, et Dr.h.c., Copenhagen Business SchoolAdresse e-mail validée de cbs.dk
Francis FarrellyAdresse e-mail validée de rmit.edu.au
Harmen OppewalProfessor of Marketing, Monash Business School, Monash UniversityAdresse e-mail validée de monash.edu
Pietro MicheliProfessor of Business Performance and Innovation, Warwick Business SchoolAdresse e-mail validée de wbs.ac.uk
Sean SandsProfessor & Associate Dean, Swinburne University of TechnologyAdresse e-mail validée de swin.edu.au
Lawrence LockshinProfessor of Wine MarketingAdresse e-mail validée de unisa.edu.au
JOELLE VANHAMMEProfessor of Marketing, Edhec Business SchoolAdresse e-mail validée de edhec.edu
Sarah JS WilnerAssociate Professor of Marketing and Chair, Brand Communications, Wilfrid Laurier UniversityAdresse e-mail validée de wlu.ca
Sonia Dickinson; Sonia Dickinson-Del...Curtin UniversityAdresse e-mail validée de cbs.curtin.edu.au
Elison Lim Ai ChingNanyang Business School, Nanyang Technological UniversityAdresse e-mail validée de ntu.edu.sg
Sabeen Hussain BhattiTeesside University UK, Bahria University Islamabad, University of WarwickAdresse e-mail validée de bahria.edu.pk
Matteo MuraAssociate Professor, Dept. Management - University of BolognaAdresse e-mail validée de unibo.it
Stella MinahanAssociate Professor, Deakin University, AustraliaAdresse e-mail validée de deakin.edu.au
Avi ShankarUniversity of BristolAdresse e-mail validée de bristol.ac.uk
Michael EwingProfessor, Southern Cross UniversityAdresse e-mail validée de scu.edu.au

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Michael Beverland

Professor of Marketing, University of Sussex

Adresse e-mail validée de sussex.ac.uk


Titre Trier par citations Trier par année Trier par titre	Citée par Citée par	Année
The quest for authenticity in consumption: Consumers’ purposive choice of authentic cues to shape experienced outcomes MB Beverland, FJ Farrelly Journal of consumer research 36 (5), 838-856, 2010	1396	2010
Crafting brand authenticity: The case of luxury wines MB Beverland Journal of management studies 42 (5), 1003-1029, 2005	1302	2005
Measuring consumer-based brand authenticity J Napoli, SJ Dickinson, MB Beverland, F Farrelly Journal of business research 67 (6), 1090-1098, 2014	1069	2014
The ‘real thing’: Branding authenticity in the luxury wine trade M Beverland Journal of business research 59 (2), 251-258, 2006	994	2006
Doing design thinking: Conceptual review, synthesis, and research agenda P Micheli, SJS Wilner, SH Bhatti, M Mura, MB Beverland Journal of Product innovation management 36 (2), 124-148, 2019	875	2019
Projecting authenticity through advertising: Consumer judgments of advertisers' claims MB Beverland, A Lindgreen, MW Vink Journal of advertising 37 (1), 5-15, 2008	836	2008
Why pass on viral messages? Because they connect emotionally A Dobele, A Lindgreen, M Beverland, J Vanhamme, R Van Wijk Business Horizons 50 (4), 291-304, 2007	816	2007
Controlled infection! Spreading the brand message through viral marketing A Dobele, D Toleman, M Beverland Business horizons 48 (2), 143-149, 2005	619	2005
What makes a good case study? A positivist review of qualitative case research published in Industrial Marketing Management, 1971–2006 M Beverland, A Lindgreen Industrial Marketing Management 39 (1), 56-63, 2010	618	2010
Building brand authenticity: 7 habits of iconic brands M Beverland Palgrave Macmillan, 2009	387	2009
Uncovering “theories‐in‐use”: building luxury wine brands M Beverland European journal of marketing 38 (3/4), 446-466, 2004	369	2004
Reconciling the tension between consistency and relevance: Design thinking as a mechanism for brand ambidexterity MB Beverland, SJS Wilner, P Micheli Journal of the Academy of Marketing Science 43, 589-609, 2015	305	2015
Brand management and the challenge of authenticity M Beverland Journal of Product & Brand Management 14 (7), 460-461, 2005	301	2005
In-store music and consumer–brand relationships: Relational transformation following experiences of (mis) fit M Beverland, EAC Lim, M Morrison, M Terziovski Journal of Business Research 59 (9), 982-989, 2006	278	2006
Managing the Design Innovation–Brand Marketing Interface: Resolving the Tension between Artistic Creation and Commercial Imperatives^* MB Beverland Journal of Product Innovation Management 22 (2), 193-207, 2005	271	2005
Managing integrated marketing communication (IMC) through strategic decoupling: How luxury wine firms retain brand leadership while appearing to be wedded to the past M Beverland, S Luxton Journal of Advertising 34 (4), 103-116, 2005	270	2005
Industrial global brand leadership: A capabilities view M Beverland, J Napoli, A Lindgreen Industrial marketing management 36 (8), 1082-1093, 2007	257	2007
Using design thinking to respond to crises: B2B lessons from the 2020 COVID-19 pandemic P Cankurtaran, MB Beverland Industrial marketing management 88, 255-260, 2020	234	2020
Understanding retail experiences-the case for ethnography MJ Healy, MB Beverland, H Oppewal, S Sands International Journal of Market Research 49 (6), 751-778, 2007	208	2007
Using country of origin in strategy: The importance of context and strategic action M Beverland, A Lindgreen Journal of Brand Management 10, 147-167, 2002	205	2002

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