| Brand loyalty among low-income consumers? MC Costa Filho, RPQ Falcao, PCM Motta Qualitative Market Research: An International Journal 24 (2), 260-280, 2021 | 27 | 2021 |
| The influence of ubiquitous connectivity, trust, personality and generational effects on mobile tourism purchases RPQ Falcao, JB Ferreira, M Carrazedo Marques da Costa Filho Information Technology & Tourism 21 (4), 483-514, 2019 | 24 | 2019 |
| Mind the fake reviews! Protecting consumers from deception through persuasion knowledge acquisition M Costa Filho, DN Rafael, LSG Barros, E Mesquita Journal of Business Research 156, 113538, 2023 | 21 | 2023 |
| When transparency pays off: Enticing sceptical consumers with two‐sided advertising JMC Hernandez, MCM da Costa Filho, MPV Strano International Journal of Consumer Studies, 2022 | 15 | 2022 |
| Internal locus of control and individuals' regret for normal vs. abnormal decisions JMC Hernandez, M Costa Filho, ASM Kamiya, RO Pasquini, ... Personality and Individual Differences 192, 111562, 2022 | 11 | 2022 |
| Gestão de orçamento nas compras de supermercado da nova classe média MCM da Costa Filho, PC de Mendonça Motta Revista Pensamento Contemporâneo em Administração 9 (4), 111-127, 2015 | 9 | 2015 |
| Meanings and attitudes regarding education and household spending priorities of the new middle-class families in Brazil MC Costa Filho, AC Rocha Journal of Consumer Culture 22 (1), 183-206, 2022 | 8 | 2022 |
| Significados da educação privada na nova classe média ES Nascimento, MCM da Costa Filho, LF Hor-Meyll Revista Pensamento Contemporâneo em Administração 11 (2), 32-46, 2017 | 8 | 2017 |
| Segmentation of Brazilian travelers’ mobile purchase behavior RPQ Falcão, MCM da Costa Filho, JB Ferreira Journal of Hospitality and Tourism Insights 3 (2), 209-228, 2020 | 7 | 2020 |
| Lealdade à marca: O que é? Como medir? MC Costa Filho Journal of Administrative Sciences/Revista Ciências Administrativas 25 (3), 2019 | 6 | 2019 |
| The benefits of deciding now and not later: The influence of the timing between acquiring knowledge and deciding on decision confidence, omission neglect bias, and choice deferral JMC Hernandez, MCM Costa Filho, DR Gaffney, FR Kardes Judgment and Decision Making 18, e3, 2023 | 4 | 2023 |
| Researching hard-to-reach populations: lessons learned from dispersed migrant communities R Falcão, E Cruz, M Costa Filho, M Elo International Journal of Sociology and Social Policy 44 (1/2), 76-95, 2024 | 2 | 2024 |
| Imagem Brasil na percepção do consumidor estrangeiro: uma abordagem prática MCM da Costa Filho, JT Carneiro, C Costa, F Faria Revista Alcance 23 (4 (Out-Dez)), 437-454, 2016 | 2 | 2016 |
| Influence of self-esteem on regret for criticized normal versus abnormal consumer decisions JM da Costa Hernandez, ASM Kamiya, M Costa Filho Journal of Consumer Marketing, 2023 | | 2023 |
| When and Why Are Consumers Willing To Help For-Profit Companies in Distress? The Corporate Vulnerability Appeal: Conditions that Drive Its Effectiveness LSG Barros, FD Abrantes-Braga, CB Chammas, MC Filho Journal of Advertising Research 63 (3), 290-308, 2023 | | 2023 |
| When and why are consumers willing to help for-profit companies in distress? LSG Barros, FDA Braga, C Chammas, M Costa Filho Journal of Advertising Research, 2023 | | 2023 |
| Lealdade à Marca: Uma Proposta de Modelo MCM da Costa Filho Revista Ciências Administrativas 27 (2), 2021 | | 2021 |
| SUPERANDO O CETICISMO DO CONSUMIDOR RELATIVO À PROPAGANDA USANDO ANÚNCIOS MISTERIOSOS. J DA COSTA HERNANDEZ, MC MARQUES DA COSTA FILHO Gestão e Sociedade 15 (42), 2021 | | 2021 |
| Give a Little Help for My Business: How a'Vulnerability Appeal'Fosters Consumers' Prosocial Behavior Towards For-Profit Companies L Barros, FD Abrantes-Braga, C Chammas, M Costa Filho Advances in Consumer Research 49, 377-378, 2021 | | 2021 |
| Escolhas por diferentes métodos: a ordenação dos fatores altera o resultado? EP Cruz, CN Fontanillas, MCM DA COSTA Revista de Gestão dos Países de Língua Portuguesa 20 (1), 1-20, 2021 | | 2021 |
Roberto P Q FalcãoUniversidade do Grande Rio - UnigranrioAdresse e-mail validée de unigranrio.edu.br