Adrian Payne

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Pennie FrowProfessor, University of SydneyAdresse e-mail validée de sydney.edu.au
Martin ChristopherEmeritus Professor of Marketing & LogisticsAdresse e-mail validée de cranfield.ac.uk
Kaj StorbackaProfessor, Hanken School of EconomicsAdresse e-mail validée de hanken.fi
Moira ClarkProfessor of Strategic MarketingAdresse e-mail validée de henley.ac.uk
Suvi NenonenProfessor, Stockholm School of EconomicsAdresse e-mail validée de hhs.se
Janet R. McColl-KennedyProfessor of Marketing, The University of Queensland, University of CambridgeAdresse e-mail validée de business.uq.edu.au
Dr Richard J VareyRetired Professor of Marketing, formerly University of Waikato, New ZealandAdresse e-mail validée de waikato.ac.nz
Louise C YoungProfessor of Marketing, University of Western Sydney; Visiting Professor, Department of RelationshipAdresse e-mail validée de uws.edu.au
Ian WilkinsonUniversity of Sydney & University of Southern DenmarkAdresse e-mail validée de sydney.edu.au
Danilo BrozovicAssociate Professor in Business Administration @ University of Skövde, SwedenAdresse e-mail validée de his.se

Suivre

Adrian Payne

Professor of Marketing Emeritus

Adresse e-mail validée de unsw.edu.au

Marketing CRM Relationship Marketing Co-creation


Titre Trier par citations Trier par année Trier par titre	Citée par Citée par	Année
Managing the co-creation of value AF Payne, K Storbacka, P Frow Journal of the academy of marketing science 36, 83-96, 2008	5850	2008
Relationship Marketing christopher payne and Ballantyne	4706*	2001
A strategic framework for customer relationship management A Payne, P Frow Journal of marketing 69 (4), 167-176, 2005	3989	2005
The essence of services marketing A Payne (No Title), 1993	1264	1993
Diagnosing customer value: integrating the value process and relationship marketing A Payne, S Holt British Journal of management 12 (2), 159-182, 2001	1221	2001
Co-creating brands: Diagnosing and designing the relationship experience A Payne, K Storbacka, P Frow, S Knox Journal of business research 62 (3), 379-389, 2009	1206	2009
Handbook of CRM A Payne Routledge, 2012	1124	2012
Towards the ‘perfect’customer experience P Frow, A Payne Journal of Brand Management 15 (2), 89-101, 2007	847	2007
Managing co‐creation design: A strategic approach to innovation P Frow, S Nenonen, A Payne, K Storbacka British journal of management 26 (3), 463-483, 2015	795	2015
Marketing služeb A Payne Grada Publishing, spol. sro, 1996	771	1996
Customer relationship management: Strategy and implementation A Payne, P Frow The Marketing Book, 439-466, 2016	767	2016
A stakeholder perspective of the value proposition concept P Frow, A Payne European journal of marketing 45 (1/2), 223-240, 2011	749	2011
Value propositions as communication practice: Taking a wider view D Ballantyne, P Frow, RJ Varey, A Payne Industrial marketing management 40 (2), 202-210, 2011	742	2011
Customer relationship management in financial services: towards information-enabled relationship marketing L Ryals, A Payne Journal of strategic marketing 9 (1), 3-27, 2001	737	2001
Relationship marketing for competitive advantage: winning and keeping customers A Payne (No Title), 1998	728	1998
The customer value proposition: evolution, development, and application in marketing A Payne, P Frow, A Eggert Journal of the Academy of Marketing Science 45, 467-489, 2017	692	2017
The role of multichannel integration in customer relationship management A Payne, P Frow Industrial marketing management 33 (6), 527-538, 2004	686	2004
Relationship marketing H Peck, M Christopher, M Clark, A Payne Routledge, 2013	583	2013
Co-creation practices: Their role in shaping a health care ecosystem P Frow, JR McColl-Kennedy, A Payne Industrial Marketing Management 56, 24-39, 2016	569	2016
Value propositions: A service ecosystems perspective P Frow, JR McColl-Kennedy, T Hilton, A Davidson, A Payne, D Brozovic Marketing theory 14 (3), 327-351, 2014	520	2014

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