| Marketing research using single-item indicators in structural equation models M Petrescu Journal of marketing analytics 1, 99-117, 2013 | 330 | 2013 |
| Viral advertising: Definitional review and synthesis M Petrescu, P Korgaonkar Journal of internet commerce 10 (3), 208-226, 2011 | 184 | 2011 |
| From marketing to public value: towards a theory of public service ecosystems M Petrescu Public Management Review 21 (11), 1733-1752, 2019 | 174 | 2019 |
| Incentivized reviews: Promising the moon for a few stars M Petrescu, K O’Leary, D Goldring, SB Mrad Journal of Retailing and Consumer Services 41, 288-295, 2018 | 149 | 2018 |
| The state of marketing analytics in research and practice D Iacobucci, M Petrescu, A Krishen, M Bendixen Journal of Marketing Analytics 7, 152-181, 2019 | 127 | 2019 |
| Prosumer motivations for electronic word-of-mouth communication behaviors MB Fine, J Gironda, M Petrescu Journal of Hospitality and Tourism Technology 8 (2), 280-295, 2017 | 116 | 2017 |
| Consumer initial trust toward internet-only banks in France S Kaabachi, S Ben Mrad, M Petrescu International Journal of Bank Marketing 35 (6), 903-924, 2017 | 95 | 2017 |
| Qualitative Marketing Research: The State of Journal Publications. M Petrescu, B Lauer Qualitative report 22 (9), 2017 | 79 | 2017 |
| Consumer behavior in flea markets and marketing to the Bottom of the Pyramid M Petrescu, D Bhatli Journal of Management Research 13 (1), 55-63, 2013 | 64 | 2013 |
| The dilemma of social media algorithms and analytics M Petrescu, AS Krishen Journal of Marketing Analytics 8, 187-188, 2020 | 61 | 2020 |
| Viral Marketing and Social Networks M Petrescu Business Expert Press, 2014 | 58 | 2014 |
| Viral advertising: A field experiment on viral intentions and purchase intentions M Petrescu, P Korgaonkar, J Gironda Journal of Internet Commerce 14 (3), 384-405, 2015 | 55 | 2015 |
| AI-based innovation in B2B marketing: An interdisciplinary framework incorporating academic and practitioner perspectives M Petrescu, AS Krishen, S Kachen, JT Gironda Industrial Marketing Management 103, 61-72, 2022 | 54 | 2022 |
| The internet of everything: implications of marketing analytics from a consumer policy perspective M Petrescu, A Krishen, M Bui Journal of Consumer Marketing 37 (6), 675-686, 2020 | 49 | 2020 |
| Analyzing the analytics: data privacy concerns M Petrescu, AS Krishen Journal of Marketing Analytics 6, 41-43, 2018 | 49 | 2018 |
| Cultural regions of Canada and United States: Implications for international management research R Dheer, T Lenartowicz, MF Peterson, M Petrescu International Journal of Cross Cultural Management 14 (3), 343-384, 2014 | 49 | 2014 |
| Online piracy in the context of routine activities and subjective norms M Petrescu, JT Gironda, PK Korgaonkar Journal of Marketing Management 34 (3-4), 314-346, 2018 | 42 | 2018 |
| Hybrid intelligence: human–AI collaboration in marketing analytics M Petrescu, AS Krishen Journal of Marketing Analytics 11 (3), 263-274, 2023 | 37 | 2023 |
| Innocent until proven guilty: Suspicion of deception in online reviews M Petrescu, P Kitchen, C Dobre, S Ben Mrad, A Milovan-Ciuta, D Goldring, ... European Journal of Marketing 56 (4), 1184-1209, 2022 | 33 | 2022 |
| Cloud computing and business-to-business networks M Petrescu International Journal of Business Information Systems 10 (1), 93-108, 2012 | 33 | 2012 |
Dr. Anjala S. KrishenMel Larson Endowed Chair of Marketing; Professor & Dept. Chair, Marketing & International BusinessAdresse e-mail validée de unlv.edu
