| Assessing the factors influencing the adoption of over-the-top streaming platforms: A literature review from 2007 to 2021 T Mulla Telematics and Informatics 69, 101797, 2022 | 133 | 2022 |
| An exploratory study to understand faculty members’ perceptions and challenges in online teaching T Mulla, S Munir, V Mohan International Review of Education 69 (1), 73-99, 2023 | 7 | 2023 |
| Market yourself for the job you want T Mulla Int J Fam Busi Manag 1 (1), 1-4, 2017 | 3 | 2017 |
| Embracing the new era: Artificial intelligence and its multifaceted impact on the hospitality industry F Zahidi, BB Kaluvilla, T Mulla Journal of Open Innovation: Technology, Market, and Complexity 10 (4), 100390, 2024 | 2 | 2024 |
| The rise of frugal innovation as a response to populist pressures on businesses and governments T Mulla Encyclopedia of New Populism and Responses in the 21st Century, 1-6, 2023 | | 2023 |
| Saregama Carvaan: a phoenix that rose from the ashes TA Mulla Emerald Emerging Markets Case Studies 11 (3), 1-20, 2021 | | 2021 |
| Driving Sustainable Choices Through Understanding Consumer Behaviour and Underlying Factors that Influence the Purchasing Intention of Refurbished Furniture B Kaluvilla, T Mulla, F Zahidi, A Wondirad Available at SSRN 5077654, 0 | | |
Bincy Baburaj KaluvillaAssistant Professor and Undergraduate Program Manager Emirates Academy of Hospitality ManagementAdresse e-mail validée de eahm.ae
