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Gianluigi Guido
Gianluigi Guido
Professore Ordinario di Marketing, Università del Salento
Adresse e-mail validée de unisalento.it - Page d'accueil
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Brand personality: How to make the metaphor fit?
GV Caprara, C Barbaranelli, G Guido
Journal of economic psychology 22 (3), 377-395, 2001
8122001
Il marketing territoriale
MG Caroli, P Boccardelli, G Guido, I Paniccia
FrancoAngeli, 1999
696*1999
The role of SME entrepreneurs’ innovativeness and personality in the adoption of innovations
A Marcati, G Guido, AM Peluso
Research policy 37 (9), 1579-1590, 2008
6732008
Internet of Things and Big Data as enablers for business digitalization strategies
A Sestino, MI Prete, L Piper, G Guido
Technovation 98, 102173, 2020
6362020
Determinants of regular and occasional consumers' intentions to buy organic food
G Pino, AM Peluso, G Guido
Journal of Consumer Affairs 46 (1), 157-169, 2012
4112012
Determinants of purchasing intention for fashion luxury goods in the Italian market: A laddering approach
C Amatulli, G Guido
Journal of Fashion Marketing and Management: An International Journal 15 (1 …, 2011
3832011
The effect of negative message framing on green consumption: An investigation of the role of shame
C Amatulli, M De Angelis, AM Peluso, I Soscia, G Guido
Journal of Business Ethics 157, 1111-1132, 2019
2592019
Brand anthropomorphism: Conceptualization, measurement, and impact on brand personality and loyalty
G Guido, AM Peluso
Journal of brand Management 22, 1-19, 2015
2332015
Brand prominence and social status in luxury consumption: A comparison of emerging and mature markets
G Pino, C Amatulli, AM Peluso, R Nataraajan, G Guido
Journal of Retailing and Consumer Services 46, 163-172, 2019
1932019
An Italian version of the 10-item Big Five Inventory: An application to hedonic and utilitarian shopping values
G Guido, AM Peluso, M Capestro, M Miglietta
Personality and Individual Differences 76, 135-140, 2015
1792015
Shopping motives, big five factors, and the hedonic/utilitarian shopping value: An integration and factorial study
G Guido
Innovative Marketing 2 (2), 57-67, 2006
1742006
Luxury purchasing among older consumers: exploring inferences about cognitive age, status, and style motivations
C Amatulli, G Guido, R Nataraajan
Journal of Business Research 68 (9), 1945-1952, 2015
1722015
Externalised vs. internalised consumption of luxury goods: Propositions and implications for luxury retail marketing
C Amatulli, G Guido
The International Review of Retail, Distribution and Consumer Research 22 (2 …, 2012
1442012
Sustainable luxury brands: Evidence from research and implications for managers
C Amatulli, M De Angelis, M Costabile, G Guido
Springer, 2017
1392017
The salience of marketing stimuli: An incongruity-salience hypothesis on consumer awareness
G Guido
Springer Science & Business Media, 2001
1322001
Nanomarketing: a new frontier for neuromarketing
A Mileti, G Guido, MI Prete
Psychology & Marketing 33 (8), 664-674, 2016
1292016
Determinants of Southern Italian households’ intention to adopt energy efficiency measures in residential buildings
MI Prete, L Piper, C Rizzo, G Pino, M Capestro, A Mileti, M Pichierri, ...
Journal of cleaner production 153, 83-91, 2017
1242017
The role of ethics and product personality in the intention to purchase organic food products: A structural equation modeling approach
G Guido, MI Prete, AM Peluso, RC Maloumby-Baka, C Buffa
International Review of Economics 57, 79-102, 2010
1192010
A methodological framework to assess social media strategies of event and destination management organizations
G Pino, AM Peluso, P Del Vecchio, V Ndou, G Passiante, G Guido
Journal of Hospitality Marketing & Management 28 (2), 189-216, 2019
1112019
Experimental shopping analysis of consumer stimulation and motivational states in shopping experiences
G Guido, M Capestro, AM Peluso
International Journal of Market Research 49 (3), 365-386, 2007
962007
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