Michelle R. Nelson

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Hye-Jin PaekDepartment of Advertising & Public Relations, Hanyang University, South KoreaAdresse e-mail validée de hanyang.ac.kr
Chang-Dae HamAssociate professor, University of Illinois at Urbana-ChampaignAdresse e-mail validée de illinois.edu
Sharon ShavittUniversity of Illinois at Urbana-Champaign, Walter H Stellner Professor of MarketingAdresse e-mail validée de illinois.edu
Regina Jihea AhnUniversity of MiamiAdresse e-mail validée de miami.edu
Brunel, Frederic F.Boston UniversityAdresse e-mail validée de bu.edu
Gail FergusonInstitute of Child Development, University of MinnesotaAdresse e-mail validée de umn.edu
Martin WaigunyProfessor and Academic Head, IMC UAS KremsAdresse e-mail validée de fh-krems.ac.at
Ronald A. YarosUniversity of MarylandAdresse e-mail validée de umd.edu
Liselot HuddersGhent UniversityAdresse e-mail validée de Ugent.be
Mark A. RademacherProfessor Strategic Communication, Butler UniversityAdresse e-mail validée de butler.edu
Sameer DeshpandeSocial Marketing @ Griffith, Griffith University; Social Marketing QuarterlyAdresse e-mail validée de griffith.edu.au
Ralf TerlutterAlpen-Adria Universität Klagenfurt, AustriaAdresse e-mail validée de aau.at
Eugene SivadasDean, San Francisco State University, Lam Family College of BusinessAdresse e-mail validée de sfsu.edu
Cele OtnesUniversity of Illinois Adresse e-mail validée de illinois.edu
Dhavan ShahJack M. McLeod Professor; Maier-Bascom Chair; Director, MCRC; Research Director, CCCRAdresse e-mail validée de wisc.edu
Marijke De VeirmanArtevelde University of Applied SciencesAdresse e-mail validée de arteveldehs.be
Barbara FieseUniversity of IllinoisAdresse e-mail validée de illinois.edu
Magne SupphellenProfessor of marketing, Norwegian School of EconomicsAdresse e-mail validée de nhh.no
Susmita DasJadavpur University, Kolkata, West Bengal, IndiaAdresse e-mail validée de jadavpuruniversity.in
Lucy AtkinsonAssociate Professor, Advertising & PR, University of Texas at AustinAdresse e-mail validée de austin.utexas.edu

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Michelle R. Nelson

Professor of Advertising, Institute of Communications Research, Professor of Marketing, University

Adresse e-mail validée de illinois.edu - Page d'accueil

advertising advertising literacy persuasion knowledge globalization consumer culture


Titre Trier par citations Trier par année Trier par titre	Citée par Citée par	Année
Recall of Brand Placements in Computer/video Games. MR Nelson Journal of Advertising Research 42 (2), 80-92, 2002	784	2002
What is Influencer Marketing and How Does it Target Children? A Review and Direction for Future Research M De Veirman, L Hudders, MR Nelson Frontiers in Psychology 10, 2685, 2019	507	2019
Advertainment or adcreep? Game players’ attitudes toward advertising and product placements in computer games MR Nelson, H Keum, RA Yaros Journal of Interactive Advertising 5 (1), 3-21, 2004	480	2004
Adolescent brand consciousness and product placements: awareness, liking and perceived effects on self and others MR Nelson, LE McLeod International Journal of consumer studies 29 (6), 515-528, 2005	419	2005
A reduced version of the horizontal and vertical individualism and collectivism scale: A four-country assessment E Sivadas, NT Bruvold, MR Nelson Journal of Business Research 61 (3), 201-210, 2008	381	2008
Examining the influence of telepresence on spectator and player processing of real and fictitious brands in a computer game MR Nelson, RA Yaros, H Keum Journal of Advertising 35 (4), 87-99, 2006	353	2006
Explaining gendered responses to “help-self” and “help-others” charity ad appeals: The mediating role of world-views FF Brunel, MR Nelson Journal of Advertising 29 (3), 15-28, 2000	338	2000
Horizontal and Vertical Individualism and Achievement Values A Multimethod Examination of Denmark and the United States MR Nelson, S Shavitt Journal of Cross-Cultural Psychology 33 (5), 439-458, 2002	336	2002
Exploring cross-cultural ambivalence: a netnography of intercultural wedding message boards MR Nelson, CC Otnes Journal of Business Research 58 (1), 89-95, 2005	318	2005
How to Measure Persuasion Knowledge CD Ham, MR Nelson, S Das International Journal of Advertising 34 (1), 17-53, 2015	291	2015
Examination of gender-role portrayals in television advertising across seven countries HJ Paek, MR Nelson, AM Vilela Sex roles 64 (3), 192-207, 2011	291	2011
Downshifting consumer= upshifting citizen? An examination of a local freecycle community MR Nelson, MA Rademacher, HJ Paek The Annals of the American Academy of Political and Social Science 611 (1 …, 2007	276	2007
Message order effects and gender differences in advertising persuasion FF Brunel, MR Nelson Journal of Advertising Research 43 (03), 330-341, 2003	276	2003
Effects of culture, gender, and moral obligations on responses to charity advertising across masculine and feminine cultures MR Nelson, FF Brunel, M Supphellen, RV Manchanda Journal of Consumer Psychology 16 (1), 45-56, 2006	222	2006
Cross-cultural differences in sexual advertising content in a transnational women's magazine MR Nelson, HJ Paek Sex roles 53 (5), 371-383, 2005	191	2005
The citizen-consumer: Media effects at the intersection of consumer and civic culture H Keum, N Devanathan, S Deshpande, MR Nelson, DV Shah Political Communication, 21 (3), 369-391, 2004	176	2004
A content analysis of advertising in a global magazine across seven countries: Implications for global advertising strategies MR Nelson, HJ Paek International Marketing Review 24 (1), 64-86, 2007	174	2007
Entertainment matters! The relationship between challenge and persuasiveness of an advergame for children MKJ Waiguny, MR Nelson, R Terlutter Journal of Marketing Communications 18 (1), 69-89, 2012	173	2012
The social identity function in person perception: Communicated meanings of product preferences S Shavitt, MR Nelson Why we evaluate: Functions of attitudes, 37-57, 2000	156	2000
Developing Persuasion Knowledge by Teaching Advertising Literacy in Primary School MR Nelson Journal of Advertising 45 (2), 169-182, 2016	152	2016

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