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Thadathibesra Phuthong
Thadathibesra Phuthong
Silpakorn University
Adresse e-mail validée de silpakorn.edu
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Developing and validating an assessment scale to measure the competitiveness of wellness destinations
T Phuthong, P Anuntavoranich, A Chandrachai, K Piromsopa
Sustainability 14 (7), 4152, 2022
232022
Antecedents influencing the adoption of collaborative learning social-media platforms among Thai university students during the covid-19 ‘new normal’era
T Phuthong
International Journal of Emerging Technologies in Learning (IJET) 16 (13 …, 2021
212021
Factors that influence cloud adoption in the public sector: The case of an emerging economy—Thailand
T Phuthong
Cogent Business & Management 9 (1), 2020202, 2022
92022
Use of augmented reality-based applications in online retailing and customer engagement: an empirical investigation in the context of the emerging economy of Thailand
T Phuthong
Journal of Management Information and Decision Sciences 25, 1-19, 2022
92022
Defining technopreneurs’ commercialization research process in the emerging Thai economy: Research for constructing grounded theory
T Phuthong
TEM Journal 12 (2), 1142-1155, 2023
82023
Factors influencing the elderly intention to use and adopt mobile health services
T Phuthong, N Mangsungnoen
Veridian E-Journal Silpakorn University 10 (2), 548-566, 2017
82017
A FRAMEWORK FOR ASSESSING WELLNESS TOURISM DESTINATION COMPETITIVENESS: A PERSPECTIVE FROM THE WELLNESS TOURISM CLUSTERS IN THAILAND.
T Phuthong, P Anuntavoranich, A Chandrachai, K Piromsopa
GeoJournal of Tourism & Geosites 49 (3), 2023
62023
Mapping research trends in mobile technology in wellness tourism destination: a bibliometric and visualized analysis
T Phuthong, P Anuntavoranich, A Chandrachai, K Piromsopa
Geo Journal of Tourism and Geosites 45, 1693-1705, 2022
62022
A Structural Model of the Relationship between Marketing Efforts on Social Media, Brand Equity and Customer Loyalty with Airline Social Media Brands in Thailand
T Phuthong
Humanities, Arts and Social Sciences Studies (FORMER NAME SILPAKORN …, 2019
62019
Wellness Tourism Destination Assessment Model: A Development Indicator in an Emerging Economy-Thailand
T Phuthong, P Anuntavoranich, A Chandrachai, K Piromsopa
2021 IEEE International Conference on Industrial Engineering and Engineering …, 2021
52021
Identifying factors influencing electric vehicle adoption in an emerging market: The case of Thailand
T Phuthong, T Borisuth, Z Yang, P Jarumaneeroj
Transportation Research Interdisciplinary Perspectives 27, 101229, 2024
32024
An Innovative Mobile Application for Wellness Tourism Destination Competitiveness Assessment: The Research and Development Approach
T Phuthong, P Anuntavoranich, A Chandrachai, K Piromsopa
HighTech and Innovation Journal 4 (3), 592-616, 2023
22023
Consumer’s Personality Traits and Knowledge-sharing Behavior on Shoppertainment Platforms: The Mediating Role of Subjective Well-being and Trust
T Phuthong
HighTech and Innovation Journal 4 (1), 210-232, 2023
22023
Developing a Competitive Model For Health And Well-Being Tourism Destinations In Thailand: Confirmatory Factor Analysis Approach
T Phuthong
GeoJournal of Tourism and Geosites 39 (4), 1439-1449, 2021
22021
Causal Modelling of the Key Competitiveness Assessment Factors of Wellness Tourism Destinations: A DEMATEL Approach
T Phuthong, P Anuntavoranich, A Chandrachai, K Piromsopa
Journal of Human, Earth, and Future 4 (2), 121-152, 2023
12023
Mapping the landscape of marketing technology: trends, theories and trajectories in ecosystem research
N Chotisarn, T Phuthong
Cogent Business & Management 12 (1), 2448608, 2025
2025
Impact of artificial intelligence-enabled service attributes on customer satisfaction and loyalty in chain hotels: Evidence from coastal tourism destinations in western Thailand
N Chotisarn, T Phuthong
Social Sciences & Humanities Open 11, 101306, 2025
2025
Content Automation in Marketing Research: A Bibliometric Analysis using VOSviewer
T Phuthong, R Thonglor, N Srisuksa
HighTech and Innovation Journal 5 (3), 828-853, 2024
2024
Unlocking the Secrets of Successful Knowledge Transfer Among Software Project Managers: A Mixed-Methods Study
N Srisuksa, M Wiriyapinit, P Bhattarakosol, T Phuthong
Journal of Human, Earth, and Future 5 (3), 387-407, 2024
2024
Boosting Digital Entrepreneurial Career Intention of Higher Education Students from the BBA Perspectives
T Phuthong
วารสาร นวัตกรรม การ ศึกษา และ การ วิจัย 8 (2), 828-853, 2024
2024
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