Developing and validating an assessment scale to measure the competitiveness of wellness destinations T Phuthong, P Anuntavoranich, A Chandrachai, K Piromsopa Sustainability 14 (7), 4152, 2022 | 23 | 2022 |
Antecedents influencing the adoption of collaborative learning social-media platforms among Thai university students during the covid-19 ‘new normal’era T Phuthong International Journal of Emerging Technologies in Learning (IJET) 16 (13 …, 2021 | 21 | 2021 |
Factors that influence cloud adoption in the public sector: The case of an emerging economy—Thailand T Phuthong Cogent Business & Management 9 (1), 2020202, 2022 | 9 | 2022 |
Use of augmented reality-based applications in online retailing and customer engagement: an empirical investigation in the context of the emerging economy of Thailand T Phuthong Journal of Management Information and Decision Sciences 25, 1-19, 2022 | 9 | 2022 |
Defining technopreneurs’ commercialization research process in the emerging Thai economy: Research for constructing grounded theory T Phuthong TEM Journal 12 (2), 1142-1155, 2023 | 8 | 2023 |
Factors influencing the elderly intention to use and adopt mobile health services T Phuthong, N Mangsungnoen Veridian E-Journal Silpakorn University 10 (2), 548-566, 2017 | 8 | 2017 |
A FRAMEWORK FOR ASSESSING WELLNESS TOURISM DESTINATION COMPETITIVENESS: A PERSPECTIVE FROM THE WELLNESS TOURISM CLUSTERS IN THAILAND. T Phuthong, P Anuntavoranich, A Chandrachai, K Piromsopa GeoJournal of Tourism & Geosites 49 (3), 2023 | 6 | 2023 |
Mapping research trends in mobile technology in wellness tourism destination: a bibliometric and visualized analysis T Phuthong, P Anuntavoranich, A Chandrachai, K Piromsopa Geo Journal of Tourism and Geosites 45, 1693-1705, 2022 | 6 | 2022 |
A Structural Model of the Relationship between Marketing Efforts on Social Media, Brand Equity and Customer Loyalty with Airline Social Media Brands in Thailand T Phuthong Humanities, Arts and Social Sciences Studies (FORMER NAME SILPAKORN …, 2019 | 6 | 2019 |
Wellness Tourism Destination Assessment Model: A Development Indicator in an Emerging Economy-Thailand T Phuthong, P Anuntavoranich, A Chandrachai, K Piromsopa 2021 IEEE International Conference on Industrial Engineering and Engineering …, 2021 | 5 | 2021 |
Identifying factors influencing electric vehicle adoption in an emerging market: The case of Thailand T Phuthong, T Borisuth, Z Yang, P Jarumaneeroj Transportation Research Interdisciplinary Perspectives 27, 101229, 2024 | 3 | 2024 |
An Innovative Mobile Application for Wellness Tourism Destination Competitiveness Assessment: The Research and Development Approach T Phuthong, P Anuntavoranich, A Chandrachai, K Piromsopa HighTech and Innovation Journal 4 (3), 592-616, 2023 | 2 | 2023 |
Consumer’s Personality Traits and Knowledge-sharing Behavior on Shoppertainment Platforms: The Mediating Role of Subjective Well-being and Trust T Phuthong HighTech and Innovation Journal 4 (1), 210-232, 2023 | 2 | 2023 |
Developing a Competitive Model For Health And Well-Being Tourism Destinations In Thailand: Confirmatory Factor Analysis Approach T Phuthong GeoJournal of Tourism and Geosites 39 (4), 1439-1449, 2021 | 2 | 2021 |
Causal Modelling of the Key Competitiveness Assessment Factors of Wellness Tourism Destinations: A DEMATEL Approach T Phuthong, P Anuntavoranich, A Chandrachai, K Piromsopa Journal of Human, Earth, and Future 4 (2), 121-152, 2023 | 1 | 2023 |
Mapping the landscape of marketing technology: trends, theories and trajectories in ecosystem research N Chotisarn, T Phuthong Cogent Business & Management 12 (1), 2448608, 2025 | | 2025 |
Impact of artificial intelligence-enabled service attributes on customer satisfaction and loyalty in chain hotels: Evidence from coastal tourism destinations in western Thailand N Chotisarn, T Phuthong Social Sciences & Humanities Open 11, 101306, 2025 | | 2025 |
Content Automation in Marketing Research: A Bibliometric Analysis using VOSviewer T Phuthong, R Thonglor, N Srisuksa HighTech and Innovation Journal 5 (3), 828-853, 2024 | | 2024 |
Unlocking the Secrets of Successful Knowledge Transfer Among Software Project Managers: A Mixed-Methods Study N Srisuksa, M Wiriyapinit, P Bhattarakosol, T Phuthong Journal of Human, Earth, and Future 5 (3), 387-407, 2024 | | 2024 |
Boosting Digital Entrepreneurial Career Intention of Higher Education Students from the BBA Perspectives T Phuthong วารสาร นวัตกรรม การ ศึกษา และ การ วิจัย 8 (2), 828-853, 2024 | | 2024 |