Suivre
Siham El Kihal
Siham El Kihal
Professor of AI in Marketing Analytics, WU Vienna
Adresse e-mail validée de wu.ac.at - Page d'accueil
Titre
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Leveraging the power of images in managing product return rates
D Dzyabura, S El Kihal, JR Hauser, M Ibragimov
Marketing Science 42 (6), 1125-1142, 2023
542023
Price Comparison for Infrastructure-as-a-Service.
S El Kihal, C Schlereth, B Skiera
ECIS, 161, 2012
402012
It's not only what they buy, it's also what they keep: Linking marketing instruments to product returns
S El Kihal, E Shehu
Journal of Retailing 98 (3), 558-571, 2022
202022
Leveraging the power of images in predicting product return rates
D Dzyabura, S El Kihal, M Ibragimov
SSRN Electronic Journal, 1-33, 2018
172018
Creating effective marketing messages through moderately surprising syntax
AS Atalay, SE Kihal, F Ellsaesser
Journal of Marketing 87 (5), 755-775, 2023
162023
A comparison of return rate calculation methods: Evidence from 16 retailers
S El Kihal, N Nurullayev, C Schulze, B Skiera
Journal of Retailing 97 (4), 676-696, 2021
102021
Image analytics in marketing
D Dzyabura, S El Kihal, R Peres
Handbook of market research, 665-692, 2021
82021
Price comparison for infrastructure-as-a-service
EK Siham, C Schlereth, B Skiera
72012
Unstructured data research in business: Toward a structured approach
E de Haan, M Padigar, S El Kihal, R Kübler, JE Wieringa
Journal of Business Research 177, 114655, 2024
62024
The impact of fear on the effectiveness of customer empowerment‐messages in online retailing
AS Atalay, S El Kihal, T Pfrang
Psychology & Marketing 39 (9), 1677-1686, 2022
42022
Profit Maximising Contract Plans For Cloud Computing Services.
C Schlereth, S El Kihal
ECIS, 69, 2013
42013
From Clicks to Returns: Website Browsing and Product Returns
M Ibragimov, S El Kihal, JR Hauser
Available at SSRN 4709851, 2024
32024
A natural language processing approach to predicting the persuasiveness of marketing communications
AS Atalay, S El Kihal, F Ellsaesser, A Entrpreneurship, FD Clarkson, ...
SSRN, 2019
22019
Product return management in online retailing
S El Kihal
(No Title), 2017
12017
Customer Return Rate Evolution
S El Kihal, T Erdem, C Schulze, W Zhang
Available at SSRN 3895309, 2021
2021
Consumer Behavior Meets Machine Learning
S El Kihal, AS Atalay
Advances in Consumer Research 48, 831-835, 2020
2020
The Role of Syntactic Entropy in the Effectiveness of Marketing Messages
S Atalay, S El Kihal, F Ellsaesser
Available at SSRN 3410351, 2019
2019
Web Appendix–Creating Effective Marketing Messages Through Moderately Surprising Syntax
AS Atalay, S El Kihal, F Ellsaesser
Product Return Management for Online Retailers
C Schulze, S El Kihal, B Skiera
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