| Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands N Michaelidou, NT Siamagka, G Christodoulides Industrial marketing management 40 (7), 1153-1159, 2011 | 1863 | 2011 |
| Determinants of social media adoption by B2B organizations NT Siamagka, G Christodoulides, N Michaelidou, A Valvi Industrial Marketing Management 51, 89-99, 2015 | 569 | 2015 |
| Revisiting consumer ethnocentrism: review, reconceptualization, and empirical testing NT Siamagka, G Balabanis Journal of International Marketing 23 (3), 66-86, 2015 | 398 | 2015 |
| Inconsistencies in the behavioural effects of consumer ethnocentrism: The role of brand, product category and country of origin G Balabanis, NT Siamagka International Marketing Review 34 (2), 166-182, 2017 | 231 | 2017 |
| A multi-stakeholder view of social media as a supporting tool in higher education: An educator–student perspective A Stathopoulou, NT Siamagka, G Christodoulides European Management Journal 37 (4), 421-431, 2019 | 210 | 2019 |
| Do marketers use visual representations of destinations that tourists value? Comparing visitors’ image of a destination with marketer-controlled images online N Michaelidou, NT Siamagka, C Moraes, M Micevski Journal of travel research 52 (6), 789-804, 2013 | 193 | 2013 |
| A typology of internet users based on comparative affective states: evidence from eight countries G Christodoulides, N Michaelidou, N Theofania Siamagka European Journal of Marketing 47 (1/2), 153-173, 2013 | 59 | 2013 |
| Don't be rude! The effect of content moderation on consumer‐brand forgiveness G Christodoulides, MHEE Gerrath, NT Siamagka Psychology & Marketing 38 (10), 1686-1699, 2021 | 55 | 2021 |
| A meta-analysis of consumer ethnocentrism across 57 countries G Balabanis, NT Siamagka International Journal of Research in Marketing 39 (3), 745-763, 2022 | 47 | 2022 |
| Consumers’ intention to donate to two children’s charity brands: A comparison of Barnardo’s and BBC children in need N Michaelidou, M Micevski, NT Siamagka Journal of Product & Brand Management 24 (2), 134-146, 2015 | 31 | 2015 |
| Femvertising practices on social media: a comparison of luxury and non-luxury brands N Michaelidou, NT Siamagka, L Hatzithomas, L Chaput Journal of Product & Brand Management 31 (8), 1285-1300, 2022 | 27 | 2022 |
| The impact of comparative affective states on online brand perceptions: a five-country study NT Siamagka, G Christodoulides, N Michaelidou International Marketing Review 32 (3/4), 438-454, 2015 | 26 | 2015 |
| Social media, content marketing and engagement strategies in B2B G Christodoulides, N Michaelidou, NT Siamagka Industrial Marketing Management 81, 87-88, 2019 | 19 | 2019 |
| Extending consumer ethnocentrism: development and validation of the CEESCALE NT Siamagka University of Birmingham, 2010 | 19 | 2010 |
| Counteracting consumer subversion: Organizational privacy ethical care as driver of online information sharing F Mattison Thompson, NT Siamagka Psychology & Marketing 39 (3), 579-597, 2022 | 13 | 2022 |
| Explaining consumer–brand forgiveness through the lens of narcissism NT Siamagka Marketing Intelligence & Planning 41 (3), 360-374, 2023 | 8 | 2023 |
| Social media in higher education: an investigation into UG marketing education in the UK NT Siamagka, G Christodoulides Marketing Challenges in a Turbulent Business Environment: Proceedings of the …, 2016 | 7 | 2016 |
| Avoiding the brand for me, us, or them? Consumer reactions to negative brand events MHEE Gerrath, JJ Brakus, NT Siamagka, G Christodoulides Journal of Business Research 156, 113533, 2023 | 6 | 2023 |
| A model for the adoption of social media by B2B organizations G Christodoulides, NT Siamagka, N Michaelidou Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of …, 2015 | 5 | 2015 |
| Understanding consumer brand forgiveness NT Siamagka, G Christodoulides 2016 Global Marketing Conference at Hong Kong, 265-269, 2016 | 4 | 2016 |