| Brand loyalty: Measurement and management J Jacoby, RW Chestnut (No Title), 1978 | 5041 | 1978 |
| Brand loyalty vs. repeat purchasing behavior J Jacoby, DB Kyner Journal of Marketing research 10 (1), 1-9, 1973 | 3493 | 1973 |
| The components of perceived risk J Jacoby, LB Kaplan ACR special volumes, 1972 | 3417 | 1972 |
| Cue utilization in the quality perception process JC Olson, J Jacoby ACR Special Volumes, 1972 | 1978 | 1972 |
| Brand choice behavior as a function of information load J Jacoby, DE Speller, CA Kohn Journal of marketing research 11 (1), 63-69, 1974 | 1340 | 1974 |
| Price, brand name, and product composition characteristics as determinants of perceived quality. J Jacoby, JC Olson, RA Haddock Journal of applied psychology 55 (6), 570, 1971 | 1324 | 1971 |
| Exploring the development of store images. D Mazursky, J Jacoby Journal of retailing, 1986 | 1306 | 1986 |
| Stimulus‐organism‐response reconsidered: an evolutionary step in modeling (consumer) behavior J Jacoby Journal of consumer psychology 12 (1), 51-57, 2002 | 1287 | 2002 |
| Components of perceived risk in product purchase: A cross-validation. LB Kaplan, GJ Szybillo, J Jacoby Journal of applied Psychology 59 (3), 287, 1974 | 1278 | 1974 |
| Is there an optimal number of alternatives for Likert scale items? Study I: Reliability and validity MS Matell, J Jacoby Educational and psychological measurement 31 (3), 657-674, 1971 | 1127 | 1971 |
| Theory construction and model-building skills: A practical guide for social scientists J Jaccard, J Jacoby Guilford publications, 2019 | 1078 | 2019 |
| Model of multi-brand loyalty J Jacoby Journal of advertising research 11 (3), 25-31, 1971 | 1014 | 1971 |
| Consumer Research: How valid and useful are all our consumer behavior research findings? A State of the Art Review1 J Jacoby Journal of marketing 42 (2), 87-96, 1978 | 948 | 1978 |
| Brand choice behavior as a function of information load: Replication and extension J Jacoby, DE Speller, CK Berning Journal of consumer research 1 (1), 33-42, 1974 | 913 | 1974 |
| Information acquisition behavior in brand choice situations J Jacoby, GJ Szybillo, J Busato-Schach Journal of Consumer research 3 (4), 209-216, 1977 | 875 | 1977 |
| Consumer response to price: an attitudinal, information processing perspective J Jocoby Moving ahead with attitude research, 1977 | 779 | 1977 |
| Three-point Likert scales are good enough J Jacoby, MS Matell Journal of marketing research 8 (4), 495-500, 1971 | 741 | 1971 |
| Intrinsic versus extrinsic cues as determinants of perceived product quality. GJ Szybillo, J Jacoby Journal of Applied Psychology 59 (1), 74, 1974 | 661 | 1974 |
| The sources, meaning, and validity of consumer complaint behavior: A psychological analysis. J Jacoby, JJ Jaccard Journal of retailing, 1981 | 656 | 1981 |
| A behavioral process approach to information acquisition in nondurable purchasing J Jacoby, RW Chestnut, WA Fisher Journal of marketing research 15 (4), 532-544, 1978 | 648 | 1978 |