| Understanding mobile marketing adoption intention by South African SMEs: A multi-perspective framework DK Maduku, M Mpinganjira, H Duh International Journal of Information Management 36 (5), 711-723, 2016 | 496 | 2016 |
| Application of the Technology Acceptance Model and the Technology–Organisation–Environment Model to examine social media marketing use in the South African tourism industry R Matikiti, M Mpinganjira, M Roberts-Lombard South African Journal of Information Management 20 (1), 1-12, 2018 | 223 | 2018 |
| Behavioral consequences of customer inspiration: the role of social media inspirational content and cultural orientation EE Izogo, M Mpinganjira Journal of Research in Interactive Marketing 14 (4), 431-459, 2020 | 153 | 2020 |
| Modelling green customer loyalty and positive word of mouth: Can environmental knowledge make the difference in an emerging market? PB Issock Issock, M Mpinganjira, M Roberts-Lombard International Journal of Emerging Markets 15 (3), 405-426, 2020 | 116 | 2020 |
| Ethics of mobile behavioral advertising: Antecedents and outcomes of perceived ethical value of advertised brands M Mpinganjira, DK Maduku Journal of Business Research 95, 464-478, 2019 | 114 | 2019 |
| Validating the relationship between trust, commitment, economic and non-economic satisfaction in South African buyer-supplier relationships M Mpinganjira, M Roberts-Lombard, G Svensson Journal of Business & Industrial Marketing 32 (3), 421-431, 2017 | 104 | 2017 |
| Online store service convenience, customer satisfaction and behavioural intentions: a focus on utilitarian oriented shoppers M Mpinganjira Journal of Economics and Behavioral Studies 7 (1 (J)), 36-49, 2015 | 72 | 2015 |
| Comparative analysis of factors influencing the decision to study abroad M Mpinganjira African Journal of Business Management 3 (8), 358, 2009 | 70 | 2009 |
| Drivers of consumer attention to mandatory energy-efficiency labels affixed to home appliances: An emerging market perspective PBI Issock, M Mpinganjira, M Roberts-Lombard Journal of cleaner production 204, 672-684, 2018 | 68 | 2018 |
| Precursors of trust in virtual health communities: A hierarchical investigation M Mpinganjira Information & Management 55 (6), 686-694, 2018 | 68 | 2018 |
| The importance of customer trust for social marketing interventions: a case of energy-efficiency consumption PB Issock Issock, M Roberts-Lombard, M Mpinganjira Journal of Social Marketing 10 (2), 265-286, 2020 | 65 | 2020 |
| Use of e-government services: the role of trust M Mpinganjira International Journal of Emerging Markets 10 (4), 622-633, 2015 | 65 | 2015 |
| Understanding household waste separation in South Africa: An empirical study based on an extended theory of interpersonal behaviour PB Issock Issock, M Roberts-Lombard, M Mpinganjira Management of Environmental Quality: An International Journal 31 (3), 530-547, 2020 | 64 | 2020 |
| Assessing customer passion, commitment, and word-of-mouth intentions in digital assistant usage: the moderating role of technology anxiety DK Maduku, M Mpinganjira, NP Rana, P Thusi, A Ledikwe, NH Mkhize Journal of Retailing and Consumer Services 71, 103208, 2023 | 59 | 2023 |
| Considerations, benefits and unintended consequences of banning plastic shopping bags for environmental sustainability: A systematic literature review A Muposhi, M Mpinganjira, M Wait Waste Management & Research 40 (3), 248-261, 2022 | 57 | 2022 |
| Social media in tourism: Establishing factors influencing attitudes towards the usage of social networking sites for trip organisation R Matikiti, M Mpinganjira, M Roberts-Lombard Acta Commercii 17 (1), 1-13, 2017 | 56 | 2017 |
| Does the collectivism/individualism cultural orientation determine the effect of customer inspiration on customer citizenship behaviors? EE Izogo, M Mpinganjira, FN Ogba Journal of Hospitality and Tourism Management 43, 190-198, 2020 | 54 | 2020 |
| Technology readiness and mobile self-service technology adoption in the airline industry: An emerging market perspective C Smit, M Roberts-Lombard, M Mpinganjira Acta Commercii 18 (1), 1-12, 2018 | 51 | 2018 |
| Examining the impact of eWOM-triggered customer-to-customer interactions on travelers’ repurchase and social media engagement EE Izogo, M Mpinganjira, H Karjaluoto, H Liu Journal of Travel Research 61 (8), 1872-1894, 2022 | 49 | 2022 |
| Understanding online repeat purchase intentions: A relationship marketing perspective M Mpinganjira Management: journal of contemporary management issues 19 (2), 117-135, 2014 | 49 | 2014 |
Göran SvenssonProfessor Kristiania University College, NorwayAdresse e-mail validée de kristiania.no