| Ethical consumerism: a view from Finland O Uusitalo, R Oksanen International journal of consumer studies 28 (3), 214-221, 2004 | 640 | 2004 |
| Palvelujen markkinointi esimiestyön haasteena AM Lämsä, O Uusitalo Edita, 2002 | 537 | 2002 |
| Credibility of a peer endorser and advertising effectiveness J Munnukka, O Uusitalo, H Toivonen Journal of Consumer Marketing 33 (3), 182-192, 2016 | 522 | 2016 |
| Switching to electronic stores: consumer characteristics and the perception of shopping benefits R Roy Dholakia, O Uusitalo International Journal of Retail & Distribution Management 30 (10), 459-469, 2002 | 496 | 2002 |
| An alternative view of relationship marketing: a framework for ethical analysis T Takala, O Uusitalo European Journal of marketing 30 (2), 45-60, 1996 | 250 | 1996 |
| Consumer perceptions of grocery retail formats and brands O Uusitalo International Journal of Retail & Distribution Management 29 (5), 214-225, 2001 | 212 | 2001 |
| Conflicting values of ethical consumption in diverse worlds–A cultural approach MG Pecoraro, O Uusitalo Journal of Consumer Culture 14 (1), 45-65, 2014 | 91 | 2014 |
| Measuring the financial capability of investors: A case of the customers of mutual funds in Finland A Pellinen, K Törmäkangas, O Uusitalo, A Raijas International Journal of Bank Marketing 29 (2), 107-133, 2011 | 88 | 2011 |
| Added value of intangibles for organizational innovation V Luoma-aho, M Vos, R Lappalainen, AM Lämsä, O Uusitalo, ... Human Technology: An Interdisciplinary Journal on Humans in ICT Environments …, 2012 | 60 | 2012 |
| Exploring the everyday retail experience: The discourses of style and design M Pecoraro, O Uusitalo Journal of Consumer Behaviour 13 (6), 429-441, 2014 | 54 | 2014 |
| Palvelujen markkinointi esimiestyön haasteena. 1.-4. painos AM Lämsä, O Uusitalo Helsinki: Edita Prima, 2005 | 53 | 2005 |
| Toward financial capability—empowering the young L Luukkanen, O Uusitalo Journal of Consumer Affairs 53 (2), 263-295, 2019 | 44 | 2019 |
| Competitive reactions to market entry: The case of the Finnish grocery retailing industry O Uusitalo British Food Journal 106 (9), 663-672, 2004 | 42 | 2004 |
| First foreign grocery retailer enters the Finnish market—a stakeholder model O Uusitalo, M Rökman Journal of Retailing and Consumer Services 11 (4), 195-206, 2004 | 40 | 2004 |
| Does the digitalization of retailing disrupt consumers’ attachment to retail places? J Horakova, O Uusitalo, J Munnukka, O Jokinen Journal of Retailing and Consumer Services 67, 102958, 2022 | 39 | 2022 |
| Identifying potential sources of value in a packaging value chain J Niemelä-Nyrhinen, O Uusitalo Journal of Business & Industrial Marketing 28 (2), 76-85, 2013 | 38 | 2013 |
| Beliefs affecting additional investment intentions of mutual fund clients A Pellinen, K Törmäkangas, O Uusitalo, J Munnukka Journal of Financial Services Marketing 20, 62-73, 2015 | 37 | 2015 |
| Digitaalinen verkostotalous: Tietotekniikan mahdollisuudet liiketoiminnan kehittämisessä J Luomala, J Heikkinen, K Virkajärvi, J Heikkilä, A Karjalainen, A Kivimäki, ... Teknologiakatsaus 110, 2001, 2001 | 35 | 2001 |
| The impacts of competitive entry on pricing in the Finnish retail grocery market O Uusitalo, M Rökman International Journal of Retail & Distribution Management 35 (2), 120-135, 2007 | 33 | 2007 |
| Banks’ unfairness and the vulnerability of low-income unbanked consumers S Kamran, O Uusitalo The Service Industries Journal 39 (1), 65-85, 2019 | 31 | 2019 |
