| Nanomarketing: a new frontier for neuromarketing A Mileti, G Guido, MI Prete Psychology & Marketing 33 (8), 664-674, 2016 | 129 | 2016 |
| Determinants of Southern Italian households’ intention to adopt energy efficiency measures in residential buildings MI Prete, L Piper, C Rizzo, G Pino, M Capestro, A Mileti, M Pichierri, ... Journal of cleaner production 153, 83-91, 2017 | 124 | 2017 |
| Effects of background music endings on consumer memory in advertising G Guido, AM Peluso, A Mileti, M Capestro, L Cambò, P Pisanello International Journal of Advertising 35 (3), 504-518, 2016 | 47 | 2016 |
| Effects of blue lighting in ambient and mobile settings on the intention to buy hedonic and utilitarian products G Guido, L Piper, MI Prete, A Mileti, CM Trisolini Psychology & Marketing 34 (2), 215-226, 2017 | 36 | 2017 |
| The relationship between fast fashion and luxury brands: An exploratory study in the UK market C Amatulli, A Mileti, V Speciale, G Guido Advertising and Branding: Concepts, Methodologies, Tools, and Applications …, 2017 | 32 | 2017 |
| “Mix-and-match” fashion trend and luxury brand recognition: an empirical test using eye-tracking C Amatulli, G Guido, A Mileti, C Tomacelli, MI Prete, AE Longo Fashion Theory 20 (3), 341-362, 2016 | 30 | 2016 |
| Brand emotional credibility: Effects of mixed emotions about branded products with varying credibility A Mileti, MI Prete, G Guido Psychological reports 113 (2), 404-419, 2013 | 14 | 2013 |
| Blockchain traceability in trading biomasses obtained with an Integrated Multi-Trophic Aquaculture A Mileti, D Arduini, G Watson, A Giangrande Sustainability 15 (1), 767, 2022 | 13 | 2022 |
| Pictorial warning labels as deterrents of alcohol abuse L Piper, A Mileti, MI Prete, G Guido British Food Journal 123 (13), 469-489, 2021 | 11 | 2021 |
| The interplay of hedonic trend and time pressure in the evaluation of multi-episode tour experiences AM Peluso, G Pino, A Mileti Tourism Management 90, 104459, 2022 | 9 | 2022 |
| The influence of negative travel-related experience on tourist’s brand loyalty LM De Cosmo, L Piper, A Mileti, G Guido Italian Journal of Marketing 2023 (3), 351-368, 2023 | 4 | 2023 |
| Quantity distortion effect in consumers’ perception of different volumes and weights of money: A Pilot study G Guido, L Piper, MI Prete, A Mileti, M Fonda Perceptual and Motor Skills 123 (1), 175-189, 2016 | 4 | 2016 |
| Crisi e trasformazione dei distretti calzaturieri pugliesi: analisi strutturale, strategica e relazionale dei sistemi territoriali di Casarano e Barletta nell'ultimo ventennio M Capestro, A Mileti, G Guido Franco Angeli, 2019 | 3 | 2019 |
| The pink bias: Consumption choices of pink-colored products A Mileti, L Piper, C Rizzo, G Guido, AM Peluso, MI Prete, S Maggio Journal of Global Fashion Marketing 14 (2), 187-205, 2023 | 2 | 2023 |
| Why Do Tourists Escape from Overtourism? Cognitive and Emotional Determinants Affecting Farm Tourists Behavior MI Prete, P Palmi, A Mileti Tourism Recovery from COVID-19: Prospects for Over-and Under-tourism Regions …, 2023 | 2 | 2023 |
| Health choices and risk perception in elderly consumers: a systematic review G Guido, A Mileti Health Marketing Quarterly 39 (3), 230-248, 2022 | 2 | 2022 |
| Analysis of the development and diffusion of technological innovations in oil spill forecasting: The MEDESS-4MS case A Marcati, MI Prete, A Mileti, M Cortese, G Zodiatis, A Karaolia, A Gauci, ... Deep Sea Research Part II: Topical Studies in Oceanography 133, 186-195, 2016 | 2 | 2016 |
| Nanomarketing: extending the theory of neuromarketing to nanodevices A Mileti, G Guido, M Irene Prete XIII International Marketing Trends Conference Proceedings, 1-7, 2014 | 2 | 2014 |
| The Role of New Retailing Formats in the Italian Local Development A Mileti, MI Prete, G Guido Chinese Business Review 10 (8), 2011 | 2 | 2011 |
| La Relazione tra comportamento di spesa e abbandono dei clienti nel mercato delle carte di credito A Mileti, C Frasca, G Guido Economia dei Servizi 6 (1), 47-60, 2011 | 2 | 2011 |
Gianluigi GuidoProfessore Ordinario di Marketing, Università del SalentoAdresse e-mail validée de unisalento.it