| Search Engine Optimization (SEO) as a dynamic online promotion technique: the implications of activity theory for promotion managers GS Spais Innovative Marketing 6 (1), 7-24, 2010 | 72 | 2010 |
| A Bibliometric History of the Journal of Promotion Management (1992–2019) S Kumar, GS Spais, D Kumar, R Sureka Journal of Promotion Management 26 (1), 97-120, 2020 | 54 | 2020 |
| Measuring stock market reaction to sponsorship announcements: The case of Fiat and Juventus GS Spais, GN Filis Journal of Targeting, Measurement and Analysis for Marketing 16, 169-180, 2008 | 54 | 2008 |
| Conceptual foundations of sponsorship research MA Johnston, GS Spais Journal of Promotion Management 21 (3), 296-312, 2015 | 47 | 2015 |
| An ordinal regression analysis for the explanation of consumer overall satisfaction in the food-marketing context: The managerial implications to consumer strategy management … GS Spais, KZ Vasileiou Journal of Database Marketing & Customer Strategy Management 14, 51-73, 2006 | 43 | 2006 |
| A crisis management model for marketing education: Reflections on marketing education system's transformation in view of the COVID-19 crisis G Spais, P Paul Marketing Education Review 31 (4), 322-339, 2021 | 35 | 2021 |
| The evolution of scholarly research on sponsorship: Expectations about the future of this research domain GS Spais, MA Johnston Journal of Promotion Management 20 (3), 267-290, 2014 | 32 | 2014 |
| The effect of sport sponsorship programs of various sport events on stock price behavior during a sport event GN Filis, GS Spais Journal of Promotion Management 18 (1), 3-41, 2012 | 31 | 2012 |
| Path modeling the antecedent factors to consumer repurchase intentions for advanced technological food products: Some correlations between selected factor variables GS Spais, KZ Vasileiou Journal of Business Case Studies 2 (2), 45-71, 2006 | 31 | 2006 |
| Stock market reaction on Olympic sponsorship announcement using event-study method GS Spais, GN Filis Journal of Global Academy of Marketing Science 16 (2), 95-108, 2006 | 27 | 2006 |
| Promotion and branding from the lens of gamification in challenging times G Spais, A Behl, K Jain, V Jain, G Singh Journal of Promotion Management 28 (4), 413-419, 2022 | 26 | 2022 |
| An activity system as a behavioristic framework for the elaboration of promotion techniques GS Spais Journal of Applied Business Research (JABR) 27 (3), 9-32, 2011 | 19 | 2011 |
| AI marketing and AI-based promotions impact on consumer behavior and the avoidance of consumer autonomy threat G Spais, I Phau, V Jain Journal of Consumer Behaviour 23 (3), 1053-1056, 2024 | 16 | 2024 |
| An innovative bargaining solution analysis for vertical cooperative promotion management decisions GS Spais, LA Papakonstantinidis, SL Papakonstantinidis Innovative Marketing 5 (3), 7-29, 2009 | 15 | 2009 |
| An integrated bargaining solution analysis for vertical cooperative sales promotion campaigns based on the win-win-win Papakonstantinidis model GS Spais Journal of Applied Business Research (JABR) 28 (3), 359-384, 2012 | 14 | 2012 |
| The evolution of social marketing and social entrepreneurship education in business and management schools: conceptions, misconceptions and trends GS Spais, HM Beheshti European Journal of International Management 10 (4), 422-454, 2016 | 13 | 2016 |
| An application of the win-win-win Papakonstantinidis model as an innovative bargaining solution analysis in cooperative sales promotion campaigns GS Spais, LA Papakonstantinidis Proceedings of the 4th Annual Euromed Conference of the Euromed Academy of …, 2011 | 12 | 2011 |
| A fundamental formula for leadership efficiency: weighting the contribution of ‘marketing paideia’ GS Spais Journal of Strategic Marketing 13 (1), 61-77, 2005 | 12 | 2005 |
| Building adult educational programs in entrepreneurship based on Mezirow: the case of agricultural entrepreneurship GS Spais Global perspectives on educational leadership reform: The development and …, 2010 | 11 | 2010 |
| Marketing analytics: managing incomplete information in consumer markets and the contribution of mathematics to the accountability of marketing decisions G Spais, C Veloutsou South European Review of Business Finance and Accounting 3 (1), 127-150, 2005 | 11 | 2005 |
Konstantinos Z. VasileiouDept. of Pharmacy, University of Patras, GreeceAdresse e-mail validée de upatras.gr