| Unveiling digital manipulation and persuasion in e-commerce: a systematic literature review of dark patterns and digital nudging V Singh, NK Vishvakarma, V Kumar Journal of Internet Commerce 23 (2), 144-171, 2024 | 8 | 2024 |
| Prioritizing dark patterns in the e-commerce industry–an empirical investigation using analytic hierarchy process V Singh, NK Vishvakarma, H Mal, V Kumar Measuring Business Excellence, 2024 | 6 | 2024 |
| Unmasking user vulnerability: investigating the barriers to overcoming dark patterns in e-commerce using TISM and MICMAC analysis V Singh, NK Vishvakarma, V Kumar Journal of Information, Communication and Ethics in Society, 2024 | 4 | 2024 |
| Tracing the origins of manipulation: modeling the enablers behind dark patterns usage in e-commerce through TISM and MICMAC analysis V Singh, NK Vishvakarma, V Kumar Global Knowledge, Memory and Communication, 2024 | 3 | 2024 |
| Dark patterns, dimmed brands: the erosion of equity through deceptive design in e-commerce V Singh, NK Vishvakarma, V Kumar Internet Research, 2025 | | 2025 |
| Investigating consumer challenges against dark patterns using grey influence analysis (GINA) V Singh, NK Vishvakarma, V Kumar Marketing Intelligence & Planning, 2025 | | 2025 |
| The Emami Group - branding dilemma VS Niraj Vishvakarma, Vinod Kumar Harvard Business Publishing, 2024 | | 2024 |
| Gillette: Shaving Gender Stereotypes AS Vibhav Singh, Vinod Kumar, Sachin Kumar Harvard Business Publishing, 2022 | | 2022 |
Dr Vinod KumarAssociate Professor, Flame University, Pune, IndiaAdresse e-mail validée de flame.edu.in