| Customer acceptability towards AI-enabled digital banking: a PLS-SEM approach SS Bharti, K Prasad, S Sudha, V Kumari Journal of Financial Services Marketing 28 (4), 779-793, 2023 | 13 | 2023 |
| Socio-Economic Impact of COVID-19 Pandemic on Small and Medium-scale Enterprises (SMEs) in India SS Bharti Annals of Management and Organization Research 3 (2), 129-139, 2021 | 7 | 2021 |
| PRIORITISATION OF FACTORS FOR ARTIFICIAL INTELLIGENCE-BASED TECHNOLOGY ADOPTION BY BANKING CUSTOMERS IN INDIA: EVIDENCE USING THE DEMATEL APPROACH SS Bharti, K Prasad, S Sudha, V Kumari Applied Finance Letters 12 (2), 2-22, 2023 | 1 | 2023 |
| Role of Artificial Intelligence Enable Technologies in Revolutionising Digital Marketing. K Gaurav, AK Shah, A Shukla, J Mahato, SS Bharti, N Sinha Turkish Online Journal of Qualitative Inquiry 12 (3), 2021 | 1 | 2021 |
| Analysing the Paradigm Shift of Consumer Behaviour Towards E-retail During Pandemic Lockdown SS Bharti, J Mahato Pandemic, New Normal and Implications on Business: 12th Annual International …, 2022 | | 2022 |
| SUSTAINABILITY ASSESSMENT FOR IMPLEMENTATION OF ARTIFICIAL INTELLIGENCE IN INDIAN BANKS DSS Swaraj S Bharti, Dr. Kanika Prasad Manager - The British Journal of Administrative Management 58 (09), 1-17, 2022 | | 2022 |
| WOMEN EMPOWERMENT THROUGH MICROFINANCE AND SELF-HELP GROUP: REACHING OUT TO THE BOTTOM OF PYRAMID IN INDIA SS Bharti | | 2022 |