| Influencer marketing: How message value and credibility affect consumer trust of branded content on social media C Lou, S Yuan Journal of interactive advertising 19 (1), 58-73, 2019 | 3342 | 2019 |
| How social media influencers foster relationships with followers: The roles of source credibility and fairness in parasocial relationship and product interest S Yuan, C Lou Journal of Interactive Advertising 20 (2), 133-147, 2020 | 549 | 2020 |
| Keep using my health apps: Discover users' perception of health and fitness apps with the UTAUT2 model S Yuan, W Ma, S Kanthawala, W Peng Telemedicine and e-Health 21 (9), 735-741, 2015 | 524 | 2015 |
| A qualitative study of user perceptions of mobile health apps W Peng, S Kanthawala, S Yuan, SA Hussain BMC public health 16, 1-11, 2016 | 496 | 2016 |
| Understanding scientists’ willingness to engage JC Besley, A Dudo, S Yuan, F Lawrence Science communication 40 (5), 559-590, 2018 | 200 | 2018 |
| What do they like? Communication preferences and patterns of older adults in the United States: The role of technology S Yuan, SA Hussain, KD Hales, SR Cotten Educational Gerontology 42 (3), 163-174, 2016 | 166 | 2016 |
| Scientists’ views about communication objectives JC Besley, A Dudo, S Yuan Public Understanding of Science 27 (6), 708-730, 2018 | 159 | 2018 |
| Qualitative interviews with science communication trainers about communication objectives and goals JC Besley, AD Dudo, S Yuan, N Abi Ghannam Science Communication 38 (3), 356-381, 2016 | 156 | 2016 |
| Exploring the Challenges and Opportunities of Health Mobile Apps for Individuals with Type 2 Diabetes Living in Rural Communities W Peng, S Yuan, B Holtz Telemedicine and e-Health, 2016 | 102 | 2016 |
| Two-way communication between scientists and the public: a view from science communication trainers in North America S Yuan, T Oshita, N AbiGhannam, A Dudo, JC Besley, HE Koh International Journal of Science Education, Part B 7 (4), 341-355, 2017 | 90 | 2017 |
| Science communication training in North America: Preparing whom to do what with what effect? A Dudo, JC Besley, S Yuan Science Communication 43 (1), 33-63, 2021 | 73 | 2021 |
| Double-dipping effect? How combining YouTube environmental PSAs with thematically congruent advertisements in different formats affects memory and attitudes A Kononova, S Yuan Journal of Interactive Advertising 15 (1), 2-15, 2015 | 57 | 2015 |
| A comparison between scientists’ and communication scholars’ views about scientists’ public engagement activities S Yuan, JC Besley, A Dudo Public understanding of Science 28 (1), 101-118, 2019 | 54 | 2019 |
| Should scientists talk about GMOs nicely? Exploring the effects of communication styles, source expertise, and preexisting attitude S Yuan, W Ma, JC Besley Science Communication 41 (3), 267-290, 2019 | 53 | 2019 |
| Vaccine for yourself, your community, or your country? Examining audiences’ response to distance framing of COVID-19 vaccine messages S Yuan, H Chu Patient education and counseling 105 (2), 284-289, 2022 | 44 | 2022 |
| Establishing a baseline of science communication skills in an undergraduate environmental science course R Shivni, C Cline, M Newport, S Yuan, HE Bergan-Roller International Journal of STEM Education 8, 1-15, 2021 | 44 | 2021 |
| The effects of the “war on science” frame on scientists’ credibility BW Hardy, M Tallapragada, JC Besley, S Yuan Science Communication 41 (1), 90-112, 2019 | 44 | 2019 |
| If I choose when to switch: Heavy multitaskers remember online content better than light multitaskers when they have the freedom to multitask A Kononova, E Joo, S Yuan Computers in Human Behavior 65, 567-575, 2016 | 43 | 2016 |
| Take a break: Examining college students’ media multitasking activities and motivations during study-or work-related tasks AG Kononova, S Yuan Journalism & Mass Communication Educator 72 (2), 183-197, 2017 | 36 | 2017 |
| Scientists, trainers, and the strategic communication of science N Bennett, A Dudo, S Yuan, J Besley Theory and best practices in science communication training, 9-31, 2019 | 34 | 2019 |
John C. BesleyEllis N. Brandt Professor, Michigan State University, Advertising and Public RelationsAdresse e-mail validée de msu.edu