| Adding store to web: migration and synergy effects in multi-channel retailing D Fornari, E Fornari, S Grandi, M Menegatti, CF Hofacker International Journal of Retail and Distribution Management 44 (6), 2016 | 139 | 2016 |
| Leading national brands facing store brands competition: is price competitiveness the only thing that matters? D Fornari, E Fornari, S Grandi, M Menegatti Journal of Retailing and Consumer Services 30 (May 2016), 234-241, 2016 | 47 | 2016 |
| The influence of retailing-mix levers on private label market share: The case of the Italian FMCG market E Fornari, D Fornari, S Grandi, M Menegatti Journal of Retailing and Consumer Services 20 (6), 617-624, 2013 | 44 | 2013 |
| Economia della marca commerciale. Le dimensioni del branding distributivo E Fornari Egea, 2007 | 32 | 2007 |
| The role and management of product innovation in retailer assortments: evidence from the Italian FMCG market D Fornari, S Grandi, E Fornari The International Review of Retail, Distribution and Consumer Research 19 (1 …, 2009 | 28 | 2009 |
| Il marketing del foodservice. Le dimensioni competitive del mercato della ristorazione. E Fornari Le dimensioni competitive nel, 1-233, 2006 | 22* | 2006 |
| Effects of intra-brand competition between private labels and manufacturer brands: empirical results from the Italian market E Fornari, S Grandi, D Fornari The International Review of Retail, Distribution and Consumer Research 21 (5 …, 2011 | 18 | 2011 |
| Retailing 4.0: the new era of E-commerce in fast moving consumer goods E Fornari, S Grandi, D Fornari Symphonya, 77-90, 2018 | 15 | 2018 |
| Taking advantage of the gluten-free opportunity: Assortment as the key driver for modern grocery retailers E Fornari, D Fornari, S Grandi, AI Ghezzi, M Menegatti Journal of Retailing and Consumer Services 63, 102747, 2021 | 13 | 2021 |
| Sviluppo e riposizionamento delle marche commerciali E Fornari, A Pastore, V Cecconi Finanza, Marketing e Produzione 25 (2), 61-86, 2007 | 13 | 2007 |
| Discounters versus Supermarkets and Hypermarkets: what drives store-switching? E Fornari, S Grandi, M Menegatti, D Fornari The International Review of Retail, Distribution and Consumer Research 30 (5 …, 2020 | 12 | 2020 |
| Retailing in Italy. Players, strategies and trends C Ziliani, E Fornari, S Grandi, MG Cardinali, D Fornari, F Negri, ... European Retail Research 24, 167-201, 2010 | 11 | 2010 |
| Il packaging come strumento di comunicazione del valore della marca privata G Cristini, E Fornari, C D’Onofrio Mercati e Competitività 2, 45-74, 2008 | 11 | 2008 |
| Multichannel retailing E Fornari EGEA, 2018 | 10 | 2018 |
| Le dinamiche degli assortimenti commerciali D Fornari, S Grandi, E Fornari Egea, 2008 | 7 | 2008 |
| # Retailvision (gli scenari del Marketing Distributivo) S Grandi, D Fornari, E Fornari EGEA, 2019 | 6* | 2019 |
| Le leve della competizione assortimentale E Fornari, S Grandi Mercati e Competitività 3, 71-90, 2009 | 6 | 2009 |
| Il marketing della convenienza (politiche di prezzo e promozioni) S Grandi, D Fornari, E Fornari Egea, 2008 | 5* | 2008 |
| The Wheel of Retailing is still spinning: Promises, Compromises, and Pitfalls of Quick-Commerce E Fornari, F Negri, A Iuffmann Ghezzi Next Generation Marketing. People, Planet, Place: cooperation & shared value …, 2022 | 4 | 2022 |
| Le nuove dimensioni delle politiche di Brand Equity. Dall’approccio settoriale all’approccio sistemico E Fornari Sinergie Italian Journal of Management 68, 3-39, 2005 | 4* | 2005 |
Mario MenegattiProfessor of Economics, Università di Parma, ItalyAdresse e-mail validée de unipr.it
