| Leading digital transformation through an Agile Marketing Capability: the case of Spotahome L Moi, F Cabiddu Journal of Management and Governance 25 (4), 1145-1177, 2021 | 115 | 2021 |
| An agile marketing capability maturity framework L Moi, F Cabiddu Tourism management 86, 104347, 2021 | 66 | 2021 |
| Why do users trust algorithms? A review and conceptualization of initial trust and trust over time F Cabiddu, L Moi, G Patriotta, DG Allen European management journal 40 (5), 685-706, 2022 | 65 | 2022 |
| Navigating a global pandemic crisis through marketing agility: evidence from Italian B2B firms L Moi, F Cabiddu Journal of Business & Industrial Marketing 37 (10), 2022-2035, 2022 | 32 | 2022 |
| Disentangling the corporate entrepreneurship construct: conceptualizing through co-words M Castriotta, M Loi, E Marku, L Moi Scientometrics 126 (4), 2821-2863, 2021 | 27 | 2021 |
| Exploring the role of NVivo software in marketing research F Cabiddu, M Frau, L Moi Mercati e competitività: 4, 2018, 65-86, 2018 | 17 | 2018 |
| Time to clean up food production? Digital technologies, nature-driven agility, and the role of managers and customers M Frau, L Moi, F Cabiddu, T Keszey Journal of Cleaner Production 377, 134376, 2022 | 16 | 2022 |
| Towards the development of an agile marketing capability L Moi, F Cabiddu, M Frau Organizing for the Digital World: IT for Individuals, Communities and …, 2018 | 16 | 2018 |
| Do they see eye to eye? Managing customer experience in phygital high-tech retail G Pusceddu, L Moi, F Cabiddu Management Decision, 2023 | 15 | 2023 |
| Digital transformation through the lens of digital data handling: an exploratory analysis of agri-food SMEs M Frau, L Moi, F Cabiddu Journal of Small Business Strategy 32 (3), 84-97, 2022 | 13 | 2022 |
| Outside-in, inside-out, and blended marketing strategy approach: a longitudinal case study M Frau, L Moi, F Cabiddu International Journal of Marketing Studies 12 (3), 1-13, 2020 | 13 | 2020 |
| Addressing the societal challenges in organizations: The conceptualization of mindfulness capability for social justice Y Rashkova, L Moi, F Cabiddu Journal of Business Ethics 189 (2), 249-268, 2024 | 10 | 2024 |
| Online integrated marketing communication strategies of international brands: standardization vs. adaptation approaches Y Rashkova, L Moi, E Marku, F Cabiddu Journal of Marketing Communications 30 (7), 810-833, 2024 | 9 | 2024 |
| Small Business Strategies during the different stages of unexpected events G Pusceddu, L Moi, F Cabiddu Academy of Management Proceedings 2021 (1), 13474, 2021 | 5 | 2021 |
| The intersection between SMEs' business strategies and the phases of unexpected events: a systematic review of the literature G Pusceddu, L Moi, F Cabiddu SINERGIE 40 (2), 63-86, 2022 | 4 | 2022 |
| How open innovation shapes strategy: an explorative multiple case study in the ICT industry M Frau, L Moi, E Angioni, F Cabiddu Sinergie Italian Journal of Management 37 (1), 217-240, 2019 | 4 | 2019 |
| Moving forward better marketing for a better world: a path for new research opportunities Y Rashkova, L Moi Italian Journal of Marketing 2023 (3), 413-428, 2023 | 3 | 2023 |
| Tourist experience in the post-covid era: new perspectives G Pusceddu, L Moi, F Cabiddu Proceedings of 24th Excellence in Services International Conference, 1-18, 2021 | 3 | 2021 |
| Capturing customer emotions and experiences to enhance value co-creation: the Ichnusa online brand community L Moi, R Cannas, M Frau, F Cabiddu SINERGIE 36 (106), 157-178, 2018 | 3 | 2018 |
| Practice theory and value co-creation: An assessment model M Frau, F Cabiddu, S Lombardo, L Moi Proceedings of the 20th Excellence in Services International Conference …, 2017 | 3 | 2017 |
