| Customer switching behavior in online services: An exploratory study of the role of selected attitudinal, behavioral, and demographic factors SM Keaveney, M Parthasarathy Journal of the academy of marketing science 29 (4), 374-390, 2001 | 948 | 2001 |
| Understanding post-adoption behavior in the context of online services M Parthasarathy, A Bhattacherjee Information systems research 9 (4), 362-379, 1998 | 898 | 1998 |
| Salesforce automation and the adoption of technological innovations by salespeople: theory and implications M Parthasarathy, RS Sohi Journal of Business & Industrial Marketing 12 (3/4), 196-208, 1997 | 162 | 1997 |
| Managerial risk perceptions of international entry‐mode strategies: The interaction effect of control and capability D Forlani, M Parthasarathy, SM Keaveney International Marketing Review 25 (3), 292-311, 2008 | 102 | 2008 |
| Dynamic market definition: an international marketing perspective D Forlani, M Parthasarathy International Marketing Review 20 (2), 142-160, 2003 | 50 | 2003 |
| Valuing the institution: An expanded list of factors influencing faculty adoption of online education M Parthasarathy, MA Smith Online Journal of Distance Learning Administration 12 (2), n2, 2009 | 47 | 2009 |
| A re‐evaluation of the product innovation‐decision process: theimplications for product management M Parthasarathy, TL Rittenburg, A Dwayne Ball Journal of Product & Brand Management 4 (4), 35-47, 1995 | 44 | 1995 |
| Ethical implications of target market selection TL Rittenburg, M Parthasarathy Journal of Macromarketing 17 (2), 49-64, 1997 | 40 | 1997 |
| Do satisfied customers bad‐mouth innovative products? M Parthasarathy, D Forlani Psychology & Marketing 27 (12), 1134-1153, 2010 | 37 | 2010 |
| Factors affecting the long-term survival of eBay ventures: a longitudinal study D Gregg, M Parthasarathy Small Business Economics 49, 405-419, 2017 | 29 | 2017 |
| Multiple diffusion and multicultural aggregate social systems M Parthasarathy, S Jun, RA Mittelstaedt International Marketing Review 14 (4), 233-247, 1997 | 26 | 1997 |
| Illegal Adoption of a New Product: A Model of Software Piracy Behavior. M Parthasarathy, RA Mittelstaedt Advances in Consumer Research 22 (1), 1995 | 22 | 1995 |
| Patient perceptions of electronic medical records: physician satisfaction, portability, security and quality of care C Sibona, S Walczak, J Brickey, M Parthasarathy International Journal of Healthcare Technology and Management 12 (1), 62-84, 2011 | 17 | 2011 |
| A time-based analysis of changing consumer values in India M Parthasarathy, V Lane, ML Stansifer Journal of Indian Business Research 7 (3), 271-291, 2015 | 16 | 2015 |
| The university of Colorado certificate program in bioinnovation and entrepreneurship: an interdisciplinary, cross-campus model M Parthasarathy, D Forlani, A Meyers Journal of Commercial Biotechnology 18 (1), 2012 | 15 | 2012 |
| The impact of discontinuance on the subsequent adoption of an innovation: Theoretical foundation and empirical analysis M Parthasarathy The University of Nebraska-Lincoln, 1995 | 15 | 1995 |
| Unraveling religious advertisements’ effectiveness in a multi-religious society R Kumra, M Parthasarathy, S Anis Journal of Indian Business Research 8 (2), 122-142, 2016 | 11 | 2016 |
| Patient perceptions of electronic medical records C Sibona, J Brickey, S Walczak, M Parthasarathy 2010 43rd Hawaii International Conference on System Sciences, 1-10, 2010 | 11 | 2010 |
| Addressing construct intensity in entrepreneurship: log-transformed Guttman Scaling with need for achievement as exemplar FJ Conejo, CE Young, B Wooliscroft, M Parthasarathy Entrepreneurship Research Journal 11 (1), 20180125, 2021 | 10 | 2021 |
| The role of piracy in the diffusion of a software product: a propositional framework M Parthasarathy, RD Hampton AMA Winter Educators' Conference Proceedings, 1993 | 10 | 1993 |
