| The effect of environmental concern and scepticism on green purchase behaviour T Albayrak, Ş Aksoy, M Caber Marketing Intelligence & Planning 31 (1), 27-39, 2013 | 606 | 2013 |
| Gender differences in brand commitment, impulse buying, and hedonic consumption S Tifferet, R Herstein Journal of product & brand management 21 (3), 176-182, 2012 | 497 | 2012 |
| The influence of skepticism on green purchase behavior T Albayrak, M Caber, L Moutinho, R Herstein International Journal of Business and Social Science 2 (13), 189-197, 2011 | 260 | 2011 |
| A summated rating scale for measuring city image S Gilboa, ED Jaffe, D Vianelli, A Pastore, R Herstein Cities 44, 50-59, 2015 | 205 | 2015 |
| Analyzing business-to-business relationships in an Arab context R Berger, A Silbiger, R Herstein, BR Barnes Journal of World Business 50 (3), 454-464, 2015 | 159 | 2015 |
| Thin line between country, city, and region branding R Herstein Journal of Vacation Marketing 18 (2), 147-155, 2012 | 158 | 2012 |
| Much more than sports: sports events as stimuli for city re‐branding R Herstein, R Berger Journal of Business Strategy 34 (2), 38-44, 2013 | 139 | 2013 |
| Exploring religious tourist experiences in Jerusalem: The intersection of Abrahamic religions T Albayrak, R Herstein, M Caber, N Drori, M Bideci, R Berger Tourism Management 69, 285-296, 2018 | 136 | 2018 |
| The role of private branding in improving service quality R Herstein, E Gamliel Managing Service Quality: An International Journal 16 (3), 306-319, 2006 | 92 | 2006 |
| The patient–physician relationship: an account of the physician’s perspective R Berger, B Bulmash, N Drori, O Ben-Assuli, R Herstein Israel journal of health policy research 9, 1-16, 2020 | 84 | 2020 |
| The children's city—The transition from a negative to a positive city image R Herstein, ED Jaffe Place Branding and Public Diplomacy 4, 76-84, 2008 | 78 | 2008 |
| To save or to lose: does framing price promotion affect consumers' purchase intentions? E Gamliel, R Herstein Journal of Consumer Marketing 28 (2), 152-158, 2011 | 77 | 2011 |
| Communicating a new corporate image during privatization: the case of El Al airlines R Herstein, Y Mitki, ED Jaffe Corporate Communications: An International Journal 13 (4), 380-393, 2008 | 69 | 2008 |
| An investigation of private branding as a global phenomenon R Herstein, E Gamliel Journal of Euromarketing 13 (4), 59-77, 2004 | 66 | 2004 |
| Can guanxi be created in Sino–Western relationships? An assessment of Western firms trading with China using the GRX scale R Berger, R Herstein, A Silbiger, BR Barnes Industrial Marketing Management 47, 166-174, 2015 | 65 | 2015 |
| The effect of framing on willingness to buy private brands E Gamliel, R Herstein Journal of Consumer Marketing 24 (6), 334-339, 2007 | 62 | 2007 |
| Launching store brands in emerging markets: resistance crumbles R Herstein, ED Jaffe Journal of Business Strategy 28 (5), 13-19, 2007 | 57 | 2007 |
| WOM antecedents in backpacker travelers S Alves, JL Abrantes, MJ Antunes, C Seabra, R Herstein Journal of Business Research 69 (5), 1851-1856, 2016 | 56 | 2016 |
| Anticounterfeiting strategies and their influence on attitudes of different counterfeit consumer types R Herstein, N Drori, R Berger, BR Barnes Psychology & Marketing 32 (8), 842-859, 2015 | 56 | 2015 |
| Effects of message framing and involvement on price deal effectiveness E Gamliel, R Herstein European journal of marketing 46 (9), 1215-1232, 2012 | 56 | 2012 |