| The consumerist turn in higher education: Policy aspirations and outcomes R Naidoo, A Shankar, E Veer Journal of marketing management 27 (11-12), 1142-1162, 2011 | 376 | 2011 |
| Don’t feed the trolling: rethinking how online trolling is being defined and combated M Golf-Papez, E Veer Journal of Marketing Management 33 (15-16), 1336-1354, 2017 | 176 | 2017 |
| Assessing the societal impact of research: The relational engagement approach JL Ozanne, B Davis, JB Murray, S Grier, A Benmecheddal, H Downey, ... Journal of Public Policy & Marketing 36 (1), 1-14, 2017 | 161 | 2017 |
| If Kate voted conservative, would you? The role of celebrity endorsements in political party advertising E Veer, I Becirovic, BAS Martin European journal of marketing 44 (3/4), 436-450, 2010 | 157 | 2010 |
| Self-referencing and consumer evaluations of larger-sized female models: A weight locus of control perspective BAS Martin, E Veer, SJ Pervan Marketing Letters 18, 197-209, 2007 | 78 | 2007 |
| Forgive me, Father, for I did not give full justification for my sins: How religious consumers justify the acquisition of material wealth E Veer, A Shankar Journal of Marketing Management 27 (5-6), 547-560, 2011 | 76 | 2011 |
| Making healthy eating messages more effective: combining integrated marketing communication with the behaviour ecological model E Dresler‐Hawke, E Veer International Journal of Consumer Studies 30 (4), 318-326, 2006 | 76 | 2006 |
| Warning! The following packet contains shocking images: the impact of mortality salience on the effectiveness of graphic cigarette warning labels E Veer, T Rank Journal of Consumer Behaviour 11 (3), 225-233, 2012 | 67 | 2012 |
| The golden ties that bind: boundary crossing in diasporic Hindu wedding ritual KV Fernandez, E Veer, JL Lastovicka Consumption Markets & Culture 14 (3), 245-265, 2011 | 58 | 2011 |
| Conceptualizing self-control on problematic social media use K Zahrai, E Veer, PW Ballantine, H Peter de Vries Australasian Marketing Journal 30 (1), 74-89, 2022 | 57 | 2022 |
| The influence of user comments on perceptions of Facebook relationship status updates PW Ballantine, Y Lin, E Veer Computers in Human Behavior 49, 50-55, 2015 | 48 | 2015 |
| Either you control social media or social media controls you: Understanding the impact of self‐control on excessive social media use from the dual‐system perspective K Zahrai, E Veer, PW Ballantine, HP de Vries, G Prayag Journal of Consumer Affairs 56 (2), 806-848, 2022 | 46 | 2022 |
| Taboo on TV: gender, religion, and sexual taboos in transnationally marketed Turkish soap operas C Yalkin, E Veer Journal of marketing management 34 (13-14), 1149-1171, 2018 | 43 | 2018 |
| The DMO is dead. Long live the DMO (or, why DMO managers don’t care about post-structuralism) CM Hall, E Veer Tourism Recreation Research 41 (3), 354-357, 2016 | 41 | 2016 |
| Sharing cathartic stories online: The internet as a means of expression following a crisis event E Veer, LK Ozanne, CM Hall Journal of Consumer Behaviour 15 (4), 314-324, 2016 | 41 | 2016 |
| Made with real crocodiles: The use of anthropomorphism to promote product kinship in our youngest consumers E Veer Journal of Marketing Management 29 (1-2), 195-206, 2013 | 38 | 2013 |
| An examination of SME social media use in the food industry HP de Vries, E Veer, KV de Vries Small Enterprise Research 25 (3), 227-238, 2018 | 37 | 2018 |
| Facebook: The missing manual E Veer O'Reilly Media, Incorporated, 2010 | 30 | 2010 |
| A conceptual framework for transformative gamification services A Tanouri, AM Kennedy, E Veer Journal of Services Marketing 36 (2), 185-200, 2022 | 28 | 2022 |
| Feeding the trolling: Understanding and mitigating online trolling behavior as an unintended consequence M Golf-Papez, E Veer Journal of Interactive Marketing 57 (1), 90-114, 2022 | 26 | 2022 |
