| The mediating effect of brand image on the relationships between social media advertising content, sales promotion content and behaviuoral intention RA Raji, S Rashid, S Ishak Journal of Research in Interactive Marketing 13 (3), 302-330, 2019 | 243 | 2019 |
| Social media marketing communication and consumer-based brand equity: An account of automotive brands in Malaysia RR Adetunji, SM Rashid, MS Ishak Jurnal Komunikasi: Malaysian Journal of Communication, 2018 | 114 | 2018 |
| An examination of the effects of service quality and customer satisfaction on customer loyalty in the hotel industry JS Priyo, B Mohamad, RR Adetunji International Journal of Supply Chain Management 8 (1), 653-663, 2019 | 93 | 2019 |
| Consumer-based brand equity (CBBE) and the role of social media communications: Qualitative findings from the Malaysian automotive industry RA Raji, S Mohd Rashid, S Mohd Ishak Journal of Marketing Communications 25 (5), 511-534, 2019 | 89 | 2019 |
| Do firm-created contents on social media enhance brand equity and consumer response among consumers of automotive brands? RA Raji, S Mohd Rashid, S Mohd Ishak, B Mohamad Journal of Promotion Management 26 (1), 19-49, 2020 | 74 | 2020 |
| User-generated contents in Facebook, functional and hedonic brand image and purchase intention RR Adetunji, MR Sabrina, IM Sobhi SHS Web of Conferences 33, 00084, 2017 | 33 | 2017 |
| The Effectiveness of Integrated Advertisement Message Strategy in Developing Audience-Based Brand Equity. RR Adetunji, SM Nordin, SM Noor Global Business & Management Research 6 (4), 2014 | 31 | 2014 |
| A visual identity-based approach of southeast asian city branding: a netnography analysis B Mohamad, RR Adetunji, G Alarifi, AR Ismail, MD Akanmu JAS (Journal of ASEAN Studies) 10 (1), 2022 | 19 | 2022 |
| Unveiling social gratifications sought and obtained from social media utilization RA Raji, OA Arikewuyo, AS Oladimeji Adeyemi, MR Pahore Jurnal The Messenger 12, 168, 2020 | 18 | 2020 |
| The implementation of integrated marketing communication (IMC) principles in branding and advertising: a conceptual exploration RR Adetunji, SM Nordin, SM Noor New Media and Mass Communication 21 (2), 23-28, 2014 | 17 | 2014 |
| Understanding Non-Verbal Communication across Cultures: A Symbolic Interactionism Approach RR Adetunji, K Sze i-Come International Conference on Communication and Media, 2012 | 15 | 2012 |
| Consumer-based brand equity (CBBE) and the role of social media communications: Qualitative findings from the Malaysian automotive industry RR Adetunji, SM Rashid, MS Ishak Journal of Marketing Communications 34 (1), 1-19, 2018 | 8 | 2018 |
| Assessing audiences’ satisfaction of advertising digital-billboard: AU & G theoretical perspective RR Adetunji, SSN Mohmad Yazam 2nd International Conference on arts, social sciences & technology, 2012 | 8 | 2012 |
| Exploring the concept and the communication principles of negotiation among Islamic corporate organizations A Ramdani, R Raji, MK Ahmad Journal of Islamic Marketing 15 (4), 1115-1135, 2024 | 7 | 2024 |
| Assessing validity and internal consistency of the social media marketing communication measurement scales RA Raji, SM Rashid, IM Sobhi e-BANGI 12 (3), 1-14, 2017 | 7 | 2017 |
| To what extent are credibility and attractiveness of social media influencer important in developing positive brand image and customer attitude? B Mohamad, SN Abdullah, MD Akanmu, RA Raji Mixed Methods Perspectives on Communication and Social Media Research, 180-201, 2022 | 6 | 2022 |
| Implication of Personalized Advertising on Personal Data: A Legal Analysis of the EU General Data Protection Regulation NA Basarudin, RA Raji Environment-Behaviour Proceedings Journal 7 (22), 109, 2022 | 6 | 2022 |
| Understanding religious influence through elevation on green advertising effectiveness among Muslims: an examination from the UAE and the USA K Li, R Raji, A Rasul Asian Journal of Communication 33 (3), 268-288, 2023 | 4 | 2023 |
| The Role of Cultural Elements on Advertisement Reception: Case Study of Malaysians RR Adetunji, SS Abdulbaqi International Journal of Social Science, Economics and Arts 2 (1), 2012 | 4 | 2012 |
| Developing a conceptual model of city identity: meanings, determinants, and consequences Z Abdullah, B Mohamad, RA Raji, N Tugiman PalArch's Journal of Archaeology of Egypt/Egyptology 17 (6), 11872-11886, 2020 | 3 | 2020 |
Sabrina Mohd RashidUniversiti Utara MalaysiaAdresse e-mail validée de uum.edu.my